Anjela Freyja for Meals on Wheels: an open call to solidarity with type
“These garments were designed in light of the global COVID-19 pandemic” notes Anjela Freyja of her latest design for good project.
Freyja’s latest heavy typographic apparel line called “Fermé” is a tribute to her hometown, Montreal and all proceeds will be donated to Meals on Wheels, Canada.
“Let's remember to be good friends and neighbours during this time, to look out for each other, support local businesses, and take care of those most vulnerable” says Freyja in another project that combines graphic design for social change.
In this line of apparel quotes on solidarity and support for one another spread the message accordingly.
“These different and unique times stand only to make our collective future more united and fruitful” reads one of Freyja’s white long sleeve shirt. “Be a good neighbour” reminds another.
Freyja is campaigning for Meals on Wheels, an organization preparing and delivering food to senior citizens and those non-mobile.
“The organization needs an influx of donations to help with the rising demand to feed our sick and aging communities who are most at risk for COVID-19” she notes.
Meals on Wheels is a program that delivers meals to individuals at home who are unable to purchase or prepare their own meals.
Because they are housebound, many of the recipients are the elderly, and many of the volunteers are also elderly but able-bodied and able to drive automobiles.
Research shows that home-delivered meal programs significantly improve diet quality, increase nutrient intakes, reduce food insecurity and improve quality-of-life among the recipients.
The programs also reduce government expenditures by reducing the need of recipients to use hospitals, nursing homes or other expensive community-based.
The programme isn't just for the elderly; people of any age who live alone often call when they're recovering after a recent hospital stay and are unable to cook for themselves.
Other users of Meals on Wheels are people with disabilities such as multiple sclerosis who use the programme to help them through a rough time when cooking becomes too difficult. There are dozens of independent meals on wheels in Montreal.
“Fermé” means “closed” in French, acknowledging all of our closed restaurants, bars, and gathering spaces.
For her line of products Freyja combined two fonts, Lazybones and Cooper Black italic.
Their amateur-feel campaign is made under our very new state of living.
“Due to isolation guidelines, this campaign was photographed entirely on webcam - a reference to our new normal of communicating only through video chat and online platforms” adds Anjela Freyja.
Enter her typographic open call for solidarity here.