United Nations: an urgent call to arms for creatives against the pandemic has been released
United Nations and World Health Organization (WHO) released an open call to arms against the coronavirus pandemic for the creative industry.
UN is asking from creatives all over the world to help create engaging and innovative content that can expedite the spread of correct WHO-provided information to every culture, community, and platform known to man.
“Everyone, everywhere” is a task to strive for and in its brief UN counts on creativity to effectively flatten the curve through imagination, ambition, and ingenuity.”
“By reaching out to creatives around the world, we hope to inspire creators, influencers, talent, networks, media owners + who can take these key messages and bring their own magic to them — a creative twist, a cultural quirk, an interpretation which helps amplify them to audiences we are not yet reaching” notes UN of this urgent initiative.
The UN has highlighted six key areas that the public urgently needs to be aware of right now, making up six “mini-briefs” or episodes:
1. Personal hygiene
2. Social distancing
3. Know the symptoms
4. Kindness contagion
5. Myth busting
6. Do more, donate
Each area has its own in-depth brief, with key messages, assets, and inspiration provided to make sure that only accurate information is released. The tone, objectives, and backgrounds are also highlighted.
As noted the content will be placed across different platforms (social media, digital publishers, streaming platforms, broadcast, radio) so whet the UN is looking for is video, graphics (formatted for social), audio and activation & solidarity ideas (home concerts, hero character PSAs, sing along hand washing, contagious acts of kindness.)
Creatives interested to respond to the brief are asked to fill out this form so that the UN’s team can amplify and share the participating works. Those who wish to be considered by the UN for co-branding are also asked to submit the said form.
“Get your best and most beautiful minds together to think up how we can communicate these messages to the audiences you know best, using the techniques you know best” for humanity.