Signage of the times: a wavy social distancing project for Paris
“Fluctuât nec mergitur!”
Studio 5•5 draws the distance line for the Paris council against #covid_19 with a wavy signage.
“A message of hope that refer to the motto of the town!” notes the French collective design studio based in Paris.
“Navigate safely in streets'” is a good way to sum-up the objective of this signage reads the studio’s statement of their Mairie de Paris, Social Distancing Signage project.
“In the current anxious climate, we wanted to design a friendly signage with a touch of poetry, in order to help Parisians walking in the street while respecting the distancing rules.”
Inspired by Paris blazon and the river Seine symbol the wavy signage uses bold type to spread the message like a smooth, calm wave for safety.
The signage system is meant to be used for different functions. “Welcoming, organizing shopping queues, and of course reminding that we now must keep 1 meter between us.”
Fresh and uplifting the graphic design approach is simple and will do the trick for babies and old residents of the city alike.
Legible and clean, typography once again plays a simple, vital role against the pandemic.
5•5 is a global design collective founded in August 2003 by Vincent Baranger, Jean-Sébastien Blanc, Anthony Lebossé and Claire Renard, former classmates from the Ecole Nationale Supérieure des Arts Appliqués. The studio aims to brighten up our daily lives in a way that makes sense and this project sure delivers.
Explore more 5•5 here.