The worst wins: enter the How Low Can You Logo contest to design as bad as you always wanted to
“A logo is pretty important” said once the legendary graphic designer Paul Rand and this real design contest for a fictional corporation, a follow-up to a 2010 contest of the same name, is about to explore just how good a bad logo could be.
“This is a contest to create a bad logo. Do you have what it takes to change the world? Now’s your chance!” notes Fuzzco, the creative studio which launched this funny to the bone different kind of design competition.
“Knowing what we know about the behind-the-scenes struggle and anguish that goes into designing a logo, we wanted to create an opportunity to explore that process without the usual expectations. What makes a good logo, good? What makes a bad logo, bad? How Low Can Your Logo is a contest that invites you to explore just that.”
“Strap on your mouse and warm up your shortcutters—this could get graphic. Throw away your inhibitions, forget what you learned in art school—it’s time to design from the dark millennial heart you were coddled to believe in. It’s logo time!” announces the “How Low Can You Logo?” contest.
All a designer has to do is read the brief of the client aka “Smorts”, short for Simple Marketing Online Responsive Tech Solutions, or not and upload the worst design conceived ever.
Supported by AIGA and with some pretty big names of the industry amongst its judges (UnderConsideration’s Armin Vit , Google’s Carly Ayres, Pentagram’s Michael Bierut and Jessica Hische to name a few) the competition is on.
The contest will run for 2 weeks. The last day to enter will be Tuesday, April 21st with the winner announcement on Monday, April 27th.
“A good logo is Design, a bad logo might be Art. We’re looking forward to seeing what you create” notes Fuzzco.
Provide your worst design ever here.