Kanye West is the typographer you didn't know, a report
After his unconventional bid for presidency renowned music and fashion mogul Kanye West has unveiled a handwritten bespoke font via Twitter.
Kanye West has officially launched his campaign for the 2020 US presidential election, with an unorthodox rally in Charleston, South Carolina as a candidate for his “Birthday Party.”
Hours before his controversial speech at his Charleston rally -which many consider a promotional stunt for his upcoming new album- West revealed he’s designing a new font while also sharing pictures of the creative process on social media.
“Hand designing a 2020 future font FTR FNT” he said in a tweet, along with an image of his handwriting. Later, the rapper shared a pic of a digital version of his letters.
West announced his candidacy on 4 July therefore he has already missed the deadline to qualify for the ballot in several states.
This is not Kanye West X Typography only controversial affair. Five years ago Tyler Finck, an American type designer, took advantage of Kanye West’s “Sometimes I get emotional over fonts” tweet and created a bespoke font designed for him only.
As Finck noted his goal “has always been to make unique type experiences that are a little different from what everyone else is doing.”
Yeezy Display was a headline font that is “big, bold, and polarizing as Kanye West” reports The Verge.
“With three contextual alternates per character, each word is as fresh as Yeezy's next album, which should probably use this font. Seriously. That's the goal here. It's stencil-ready, with hard edges, round corners, and enough punctuation/accents for latin-based languages (English, German, Icelandic, whatever). Take a look” wrote Finck.
Priced at $50,000, which would go toward paying for Finck's wedding, the typeface gained virality, end of story.