Nikita Iziev manipulates form, type & moving image for your eyes only
A London based designer focusing on the intersection between graphic design, typography, and motion Nikita Iziev is “constantly aiming to find elegant solutions and further blur the lines between print and digital.”
Russian-born Iziev’s portfolio has a strong focus on typographic approaches in static & kinetic graphic design and “his goal is to further blur the lines between digital and print through research, experimentation, and development.”
Kinetic typography is an animation technique mixing motion and text to express ideas using video animation with “the text presented in a manner intended to convey or evoke a particular idea or emotion.”
Examples of animated letter-forms appeared as early as 1899 in the advertising work of George Melies.
Early feature films contained temporal typography, but this was largely static text, presented sequentially and subjected to cinematic transitions. It was not until the 1960s when opening titles began to feature typography that was truly kinetic. Scholars recognize the first feature film to extensively use kinetic typography as Alfred Hitchcock's North by Northwest (1959).
This film's opening title sequence—created by Saul Bass—contained animated text, featuring credits that "flew" in from off-screen, and finally faded out into the film itself. A similar technique was also employed by Bass in Psycho (1960).
Saul Bass passed away on this day in 1996. His legacy lives on through film! pic.twitter.com/FxRh1ILtz3— Fandor ???? (@Fandor) April 26, 2018
Kinetic typography is often produced using standard animation programs, including Adobe Flash, Adobe After Effects, and Apple Motion.
The designer who took part at the recent DEMO Festival in Amsterdam is going viral with every bit of post on Instagram.