Tokyo TDC winners 2020: M/M Paris, Parachute & more winners at this year's highly acclaimed competition
Founded in 1987 to pursue the possibilities of visual expression of letters and/or words the Tokyo Type Directors Club (Tokyo TDC) has named the big winners of this year’s “Tokyo Type Directors Club Annual Awards 2020” competition and Typeroom is more than proud to present the awarded projects because, well, it's personal.
Parachute Typefoundry's Marlet AntiManifesto, the XXL typographic compendium for the new feminine accompanied by two posters and a comprehensive type specimen of Parachute's latest typeface release that inspired the oversized in size and spirit publication aka PF Marlet, has been awarded the TDC Prize in the Small Graphics category.
“Whilst trendlessness is conquering the fashion industry and influencers of any kind are pushing their agenda for nothing, the Woman in the post #MeToo era is reclaiming her place in a world ruled mostly by men and she does it with elegance” notes Parachute of a project which celebrates féminité extraordinaire. “Filled with data and words of feminine wisdom, Parachute’s Anti-Manifesto is not a guidebook to live by, but an inspiring, unconventional, dark, illuminating, witty celebration of the enigmatic nature of woman.”
The AntiManifesto is per the editor, Typeroom's Loukas Karnis, “a compendium of the female voices that matter today. From Greta Thunberg's teenage activism for climate change to Jacinda Ardern's urgent call for a change in politics with values, and MacKenzie Bezos' valuable tech philanthropy, through Pamela Anderson's revolutionary evolution as a political figure against the many, or Rihanna's superpowered influence in fashion and beauty, to the feminist porn director by the name Erika Lust who reclaims a long lost sensuality, this publication brings the voices of the women who define our era in all its printed glory.”
Marlet's AntiManifesto Compendium comes with two female empowered posters to channel the energy of the typeface. The first one reads “Féminité Extraordinaire” whereas the second one is a reworking of the national French motto “Liberté, Égalité, Féminité.”
Set in PF Marlet, Parachute's latest elegant humanist typeface, the publication is art directed by Parachute's in-house creative Manos Daskalakis.
The oversized printed ephemera brings into life the spirit and qualities the multi-awarded type foundry latest type system release, designed by Parachute Typefoundry's Head of Creative and type designer, Panos Vassiliou.
To further enhance the essence of the PF Marlet type system Parachute Typefoundry collaborated with world-renowned fashion photographer Bill Georgoussis who was inspired by Marlet's fierce attitude, encapsulating the typeface's character in 10 large-format portraits.
The Paris based creative powerhouse M/M aka Michael Amzalag and Mathias Augustyniak is this year's Grand Prize winner for their work for iconic French department store Galeries Lafayette.
Amzalag and Augustinyak created the logo and visual identity of Galeries Lafayette's Champs-Elysées store with opened in March 2019. The co-founders of Parisian design studio M/M combined the names “Galeries Lafayette” and “Champs-Elysées” are combined in a futuristic font. As for the visual identity, M/M created a two-dice game which will be used in varying forms on the store’s facade and digital communication online.
According to a statement issued by Galeries Lafayette, the dice symbolize the multifaceted nature of the new store and the wide range of interpretations and emotions it can trigger. The designers explained further: “In this shared space, two dice held in the palm of a hand wait to be rolled so they can reveal the quality and spirit of the relationship humans try to establish with the world every day, by trying to master and tame its indecipherable mechanisms.”
Following is the full list of winners in this year's highly acclaimed Tokyo TDC Annual Awards 2020 competition.
TDC Grand Prix 2020
Michael Amzalag + Mathias Augustyniak, M/M (Paris), (France)
Title: Galeries Lafayette Champs Élysées
Client: Galeries Lafayette Champs Élysées
TDC RGB Prize
Karen ann Donnachie + Andy Simionato (Australia)
Title: The Library of Nonhuman Books
Client: Atomic Activity Books
TDC Type Design Prize
Pierre Pané-Farré (Germany)
Title: Affichen-Schriften FSL
Client: Forgotten Shapes
TDC Book Design Prize
Jonathan Ellery + Lawrence Weiner (UK/US)
Title: HERE IT IS HERE IT AINT
Client: Browns Editions
TDC Prize, Type Design Category
Akiem Helmling + Sami Kortemäki + Bas Jacobs, Underware (The Netherlands)
Client: Self-initiated type technological development
TDC Prize, Book Design Category
OK-RM, Oliver Knight + Rory McGrath, (UK)
Title: The Journey of Things: Magdalene Odundo
Client: InOtherWords / The Hepworth WakefieldType Design
TDC Prize, Small Graphics Category
TDC Prize, RGB Category (exhibition movie)
Mei Shuzhi + Lian Jie + Li Xibin (China)
Title: Big, or Small
TDC Prize, Small Graphics Category (exhibition graphics)
Yui Takada (Japan)
Title: Yui Takada Exhibition Beijing| A Flower A Day
Client: NEUE DESIGN EXHIBITION PROJECT
TDC Prize, Poster category
Li Xibin + Liu Yutong (China)
Title: the benevolent enjoy mountains
TDC Special Prize, Poster, and Small Graphics Category (poster + LP, CD jacket)
Tsuguya Inoue (Japan)
Title: COMME des GARÇONS SEIGEN ONO / CDG Fragmentation SEIGEN ONO
Client: NIPPON COLUMBIA CO., LTD.
TDC Special Prize, Book Design Category
Fumio Tachibana, (Japan)
Title: Kyutai 8 / STATION TO STATION
Client: Kyutai Henshuu
Tags/ typography, typeface, Manos Daskalakis, Parachute, type design, Panos Vassiliou, posters, fonts, publication, awards, M/M (Paris), type system, Type Directors Club, specimen, loukas karnis, typeroom