#TypeChampions2019: Monotype announces inaugural awards for typography excellence
Monotype has just announced the inaugural Type Champions Award to recognize the brands that are committed to design and typography excellence.
As noted by Monotype winning brands will be selected by a panel of global branding experts and will demonstrate a focus on type in building brand messages, marketing, and advertising efforts and overall customer experience.
“At Monotype, we are privileged to work alongside some of the world’s most iconic brands, and see first-hand the value that creative, specifically typeface design, provides to a brand’s identity” writes Monotype.
“To celebrate that value, we are introducing a new program, the Type Champions Award. This program will recognize brands that emphasize typography in developing and maintaining their brand identities, and we are turning to our creative community (that’s you!) to help us identify the organizations that should be featured. If you would like to nominate a brand for consideration, please read the selection criteria and fill out the form below. All submissions will be reviewed by our selection committee. Thank you for supporting the value of typography” adds Monotype.
“Brands must demonstrate a focus on type in building their brand message, marketing & advertising efforts, and overall customer experience. This includes: Type consistency across the brand experience, an emphasis on future-proofing the brand through typography selection, authenticity in brand/creative, creative approach to advertising (use of new/emerging channels, unique strategy for engaging new/existing customers, mix of creative asset types) and leadership that vocally champions the value of type and creative.”
“Type plays a critical role in brand identity, and some brands are using type in their creative campaigns in a way that stands out as strategic, thought-provoking and innovative,” said James Fooks-Bale, Monotype's creative director. “This award program will recognize the companies that use type to stand out among their peers, and create authentic, consistent and relevant brand identities.”
Winners will be announced at Adobe MAX, taking place November 4-6, 2019, in Los Angeles.
Brands and agencies interested in submitting campaigns for consideration can learn more about the judging process and complete their nominations here.
Nominations that have supporting examples are preferred but one may submit a brand that has a professional relationship with (either as an employee, an agency, a consultant, etc.,) however a relationship is not required adds Monotype of its inaugural Type Champions Award.
The deadline to submit nomination is Tuesday, October 8, 2019.