Born in Austria as a German citizen, Schmid attended AGS Basel—Allgemeine Gewerbeschule (School of Design) studying under Emil Ruder, Kurt Hauert, and Robert Büchler back in the 1960s. Having completed his studies, he worked in West Berlin and Stockholm, then moved to Montreal to work at Ernst Roch Design. A nomad of the creative world Schmid worked in Dusseldorf designing publicity material for the German government and the chancellors Willy Brandt and Helmut Schmidt from 1973 to 1976.
Having moved to Osaka, Japan, since 1977 Schmid opened his own studio in 1981. He designed an outstanding packaging identity for OPC (Otsuka Pharmaceutical Co.), that is still in use today and he has been a lecturer at KDU (Kobe Design University) from 2000 to 2012 he was.
Member of AGI (Alliance Graphique Internationale) and ATypI (Association Typographique Internationale) since 1988 Helmut Schmid is sharing his knowledge through numerous articles and essays on typography for international design magazines such as Baseline, Grafisk Revy, Graphic Design, and Idea. In 1980 he edited and designed the successful “Typography Today” (Seibundo Shinkosha, 1980), republished in 2003 and 2015 with extended pages and material and since 1989 he publishes a series of “Typographic Reflections”—now at vol.11.
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