Just like mini-movies in their own right, Kyle Cooper's typography in title sequences never ceases to amaze
Title sequence is usually the part to which audience pays the least attention. If it's in the beginning of the movie, most of us make the last adjustments before the screening. If it's in the end, we hurry our way to the exit as the movie is obviously over. So the title designer has to find a clever way to present the credits to keep us in our seats. Kyle Cooper surely knows his job! He is one of the most famous title designers today, who counts more than 150 title sequences in his career. Cooper studied graphic design under Paul Rand, the man who, according to his own words, is "the father of American graphic design." However he didn't stay there, very soon he developed his own special style, which is recognizable in every piece of his work. He has directed and produced more than 150 film title and VFX sequences, and since 2003 he is running his own agency named "Prologue". His main characteristic in titles is the switch of typography, from one situation to the other. In most cases this is done by using 2 different typefaces or by letter transformation. We picked up for you the 10 most characteristic of his title sequences for movies and a video game so please, press the play button and be amazed.
“If you can help use the type to add to the overall tone or impression you’re trying to set, it’s just another tool that shouldn’t be an afterthought, but it should be integrated. I try to make the typography in the service of the story we’re trying to tell.”, Kyle Cooper.