“Wow, a lightning bold”. Nike’s light stencils brightens up the nights
“Nike hit us up to create some artwork for their 2016 campaign–which played with the ideas of night, light, flow and grit” says New York based design studio The Collected Works. Justin Colt & Jose Fresneda are the designers behind this illuminating, light “stencils” series. “Using long exposure photography and various light sources, we could “paint” behind the stencil to expose typography and artwork. We then ventured around the city, painting and capturing various techniques across different locations” they add on their collaboration with Nike’s art director Cade Beaulieu.
“Our portfolio is a reflection of our interests and is not limited to a specific field or medium. We believe in and encourage experimentation as a vital part of the creative process. We also don’t take ourselves too seriously, and are aware of how self-absorbed the last statement might sound. As a small independent studio, we have the advantage of working with clients we believe in, no matter how big or small. Outside of client-based work we’ve developed and funded a number of self initiated projects. If you like what you see and want to collaborate on a project, hit us up” they say. “We’re nice”. Oh, yes, they are.
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