What is the hype with HypeForType?
Founded in 2009 by designer and art director, Alex Haigh, Hype for Type is fuelled with fonts. When the big names in typography stretch their muscles, Haigh’s personal experiment with type has become one of the fastest growing independent type distributors and foundries in the UK - working with some of the most talented creatives around. “HypeForType isn’t about banging out standard fonts you’d find in any suite, it’s about collaborating with award-winning designers and making beautiful type not only accessible, but indispensible. We think beautiful typography shouldn’t be a ‘nice to have’, it should be a don’t present it without” reads their manifesto of this platform that offers “a veritable feast of fonts for anyone interested in experimenting with typography, designers getting back in touch with the classic skill and brands looking to commission something standout that really adds depth to their visual language.”
Whether you’re a talented type genius wanting a platform to get your work out there, or you’re looking for some freestyle fonts to add to your creative toolkit, HypeForType wants to be your friend.
On a more personal note, what started as a “typographic side project” eventually became a force in type today. “It’s down to the fact that it’s by a designer, for designers. I put emphasis not only on the type itself, but on the design and visual aspect. After all we are visual people and we desire visual things” says HypeForType’s Alex Haigh.
Get into the hype here.