When letterforms are falling in love with each other
Increasingly globalised, the world is looking for a new-era language that can unite and identify with multiple cultures at once, yet this does not only come as a verbal challenge, but an intellectual one for designers to understand foreign values and communication systems to create an effective discourse.
“Some would dare the challenge to make perfect a multilingual setting, harmonising unique writing systems and cultural references to engage a global audience” says the introduction to Type Hybrid, this groundbreaking research into the specialist area.
“The book begins with a collection of 120 logotypes that feature synchronised multilingual details within a compact design. The showcase then expands to probe into 100 visual communication solutions. From corporate branding to event communications and packaging designs, each project demonstrates how designers from different parts of the world draw an international crowd with a hybrid language that stays sensitive to the complexities of local culture”. When words collide, marvels are on the way.