#TGIIF: The only Instagram account to follow this Friday is @ashworthchris
Chris Ashworth is more than inspired by Swiss design aesthetics. The English graphic designer known for being the executive global creative director for Getty Images and the art director of the magazine Ray Gun in 1997 even refers to his own style as "Swiss grit".
One of the graphic radicals who deifned an era, Ashworth graduated from the York College of Arts & Technology in 1990 with a degree in graphic design. In collaboration with some friends, he opened a design studio called Orange, which created black and white, easily photocopiable flyers for local nightclubs.
Characterized by hyper detail, barcodes, horizontal lines, and the use of multiple transparent layers the style is a huge hit amongst many.
Discover all the reasons why in this week's TGIIF.
Images | @ashworthchris