Red Dot Award: Beetroot X Thessaloniki International Film Festival win big
“What a great day for Beetroot!” notes the creative studio of its recent Red Dot Award victories.
Based in Greece and London, Beetroot has created everything, from type tools for InDesign through election campaign posters and brand identities. Now their collaboration with Thessaloniki International Film Festival has been awarded two Red Dots -and that's not all.
Beetroot received seven Red Dots, with the TIFF's projects rated as the Best of the Best in their respective categories this year.
“The Thessaloniki International Film Festival has earned a spot among top film festivals of Europe” notes Beetroot of its 59th Thessaloniki International Film Festival visual identity awarded project that is based on a simple thought.
“The celebration of the small wonder that is the celluloid. Our main focus was to glorify the camera film, to emphasize its use, to show how this humble and unadorned item holds the essence of filmmaking and storytelling” writes the creative studio.
“A roll film holds into its frames countless emotions, stories, real and imaginative worlds which through motion come to life. The posters were flooded with dancing film rolls, unveiling hidden images, celebrating cinema-like festive ribbons.”