Lovegunn scores in the World Cup 2018 with typographic strength
With the World Cup kicking-off in Russia on June 14th, creative branding agency Lovegunn created a series of typographic posters depicting each of the 32 teams competing this summer.
“Using a series of Soviet typefaces, a minimalist three colour process and a backdrop of inspiration from the 20th-century Russian futurism and constructivism movements, led by artists like Kazimir Malevich - we've created a striking set of World Cup fan posters. The posters' bold geometric shapes and block lettering also suggest they’ve been inspired by another iconic Russian design movement, with a strong visual link to old Soviet and communist propaganda posters” notes Lovegunn.
“We wanted to be a part of football fans' World Cup conversations by doing something creative, but we didn’t want to produce another wallchart or sticker album. We wanted to do something new which would reflect both our studio and the passion that the World Cup evokes. Being in Shoreditch we’re surrounded by ever-changing surfaces and messages through street art, murals, and fly-postering. We wanted to capture something about our own surroundings, as well as creating something obviously inspired by the host nation, Russia”.
“Given the current global political climate, it seemed an interesting concept to explore the link between nationalistic propaganda and football fandom. Subsequently, the design of each poster feels like that of a national or political campaign, a visual expression for each nation to get behind. We want fans to engage with the posters and use them to represent their country. For us, there’s nothing better than watching the World Cup in London, where every nation is represented by their colourful and charismatic fans.”
Lovegunn will be releasing a new poster every day of the World Cup on it’s Instagram feed as well as on it’s website.
Follow their typographic Mundial 2018 here
Tags/ typography, london, posters, lettering, russia, futurism, football, constructivism, world cup 2018, mundial 2018, fandom, lovegunn, soviet, kazimir malevich, passion, shoreditch, branding agency