Hirn Faust Auge paired two fonts for one shout. Shalom Berlin!
For its 29th edition, the annual Jewish Culture Days presented by the Jüdische Gemeinde zu Berlin took place in various locations as this cultural fest enriched the diverse cultural landscape of Berlin, by presenting the vibrant Jewish life in the city. This year’s theme was SHALOM BERLIN; Shalom means peace. Essentially, “Shalom” evokes a dialogue between human beings: getting closer to one another, learning to understand and accept one another. “We intended to create a program with a distinct wide artistic range”, says director Gerhard Kämpfe, “so we organized readings, music programs for all age groups, a film festival, exhibitions from Jewish artists, an open-door day in the Jüdisches Gemeindehaus in Fasanenstraße and a panel discussion in the Max-Liebermann-Villa am Wannsee.”
The visual language of Jewish Culture days, (poster, program leaflet as well as the website), were designed by Hirn Faust Auge. The Berlin-based cross-disciplinary collective for design remained true to their motto. “Our work is mainly concept driven, based on intermedia solutions and tailored to our clients’ needs”. For their typographic needs HFA paired Optimo’s Theinhardt with Dinamo’s Prophet for an impressively striking effect.