The hipstery typography of Stone Way Cafe is on the spot
Housed inside a commanding black concrete building in this mash-up os industrial and countercultural neighborhood that Fremont, Seattle, is, Stone Way Cafe is about to become a landmark in this city’s life. For this reason, Julian Strait and Joseph King created a no-nonsense typeface inspired by makeshift fabrication for primary signage and graphics. The identity, designed by Seattle-based design studio Shore, “features a range of hipstery typographic stylings. that come in a variety of flavors, from the primary condensed typeface created for the project to other extended, italicized, and serif-ed variations” comments Underconsideration. “The type in a circle version is pretty cool and looks great as a stamp for the buy-10-get-1-free card and against the black concrete. The black and white type treatments work very well printed against the carefully selected dinner-and beverage-ware”. “We created a diverse identity and graphics system inspired by the history of industry and personality of the Fremont neighborhood. We worked closely with project architects, fabricators, and sign painters to create a cohesive yet lived-in aesthetic for Stone Way Cafe” said the duo.