Dynamic typography roams wild in Honda's Civic latest W+K London campaign
"We worked with Honda to encourage drivers to take a break from the norm in ‘Where Different Takes You’, a new pan-European campaign promoting the carmaker’s distinctive, sporty Civic" note Wieden+Kennedy London of their latest ultra typographic campaign for the Japanese brand. In the UK, one of the first markets to go live, the campaign is led by a 60” film, which sees dynamic typography create an unexpected path – pushing the boundaries of a Civic driver. The film conveys the distinctive spirit of the Civic and the brand’s values, while showcasing every sleek and sporty angle of the vehicle.
Set to a slick voiceover from London rapper and artist Kojey Radical, the spot is directed by Mike Skrgatic and James Allen, who previously collaborated with Honda UK and W+K London on the award-winning Dream Makers film.
'Where Different Takes You’ debuted in the UK on October 6 in cinemas and October 7 on TV and is supported by a national print and out-of-home campaign.