#ComicSans: Conservatives weaponise Microsoft's font on Twitter for Brexit
In one of the most awkward moments in the visual of politics in the UK the Conservatives are trending on Twitter due to a new, rather unconventional, typographic choice.
Prior to the key votes on the Prime Minister’s withdrawal agreement on Brexit the @Conservatives Twitter account posted a series of messages. Some of them were colourful. Yet, one of them got viral thanks to the popularity of Comic Sans.
Featuring the words “MPs must come together and get Brexit done” in Microsoft’s Comic Sans font the hashtag #ComicSans topped the Twitter trends in UK.
“Comic sans for a comic Government,” read one reply yet this typeface gained the attention it strived for.
“18 minutes ago the Tories tweeted a slogan written in comic sans. I’ve seen it quote-tweeted four times on my timeline already. Good job everyone” tweeted Guardian's technology editor Alex Hern. “That’s weaponised Comic Sans,” added journalist Mic Wright.
“The Tories are understood to have employed New Zealand creative agency Topham Guerin to execute their new social media strategy since Mr Johnson became PM” reports County Press. Topham Guerin “is known for using memes and pop culture references to gain traction with audiences on platforms such as Twitter, Facebook and Instagram.”
According to pollsters YouGov claimed 52% of Brits actually like the font. #Brexit or not, #ComicSans is winning.