Branding With Type is ready to play the field with two font families
It was back 2014 when Alberto Romanos, an independent brand consultant and type designer from Spain, decided to get more serious about his craft. Before forming Branding with Type, Romanos and his team have created numerous fonts for brands, a precious experience that proved more than handy once they decided to publish their retail families. “We understand how important it is to be different and to stay relevant” he says. “We believe a typeface is the perfect way to simultaneously convey information and personality. We understand the power of a good typeface – its ability to communicate and be a differentiator, each purpose in perfect balance.”
Bw Stretch, a compressed grotesque suited for display but also body text purposes started in 2013 as a concept for a branding project that at the end didn’t go through. “Inspired by early wood-block screen-printing sans serif designs, it spreads across eight weights from Thin to Heavy, covering all European Latin languages with extended features like small/petite caps, fractions, case sensitive forms, discretionary ligatures and disruptive titling alternates.” Bw Quinta on the other hand is a “contemporary humanist sans that is approachable but well-grounded, getting any content delivered with efficiency while looking smart and professional.”
With subtle rounded corners, handwriting-inspired details, case sensitive and stylistic alternates, fractions, old style, lining and proportional figures Bw Quinta is available in 10 styles and it’s release marked the launch of Romano’s digital foundry website.
“We do fonts for brands and branding with type” is their motto and we are more than obliged to welcome BWT in the typophile universe.