Coffee break news. Fazer Cafe has a new solid typographic identity
Fazer Café has its roots back in 1891 in Helsinki and ever since remains a-step-ahead place for tastes and ideas offering a great pleasure to the citizens. Today Fazer has expanded opening multiple stores in the area, however it continues its work with the right balance between elegance and leisure -the timeless taste of life itself. Kokoro & Moi, the Finland based studio with the bold ideas and strategy, is responsible for the on- and offline visual communication, and also for the interior design of Fazer Cafés which has developed in collaboration with the interior architecture office Koko3. Two custom-made typefaces have been designed in order to convey all the values of the old stores with a contemporary twist.
Fazer Grotesk and Fazer Chisel, that's how the two typefaces are called, were designed based on the ‘FAZER’ sign of the renowned Kluuvikatu location and are used in all the visual communication material, as well as in the marketing. Single characters in various scales can be seen on the packaging material, accessories and decoration of the interior walls of the brand. The custom-made design, apart from the typeface, includes various patterns designed from scratch, in order to stay close with the existing visual elements, creating a solid, modern and clear visual identity.
Kokoro & Moi is a full-service creative agency, established back in 2001, which creates authentic and innovative strategies, craft imaginative and unique solutions. Their work includes commercial projects across the world, start-ups as well as a variety of cultural and public institutions. With services that include brand positioning and design development, they are active in different areas across the globe, like Helsinki, Tokyo, New York & Amsterdam.