Kevin Magalhaes explores fashion as a narrative in stunning printed form
In the 1990s, a radical change took place in the way of dressing. Fashion is crossed by the historical breaks of the time and a destructured style appears in some creators, offering an alternative to the functional or narcissistic consumption of clothes. Kevin Magalhaes associates this tendency to the notion of cynicism, which is perceived negatively and even morally condemned as the product of a Saturnian psychology, and even more the disease of a world that has ceased to believe. Cynicism is precisely trendy, in fashion. It would be in the air. It would even be the air we breathe. Yet, for Kevin, cynicism has something good; In its lucidity, it allows to go against the current. In this he participates in contemporary fashions, including dress. How does an outfit put a message through its supposedly negative presentation? The challenge for the creators is to show that fashion exceeds the clothing. That it is a vehicle of ideas and representations of society. And, beyond doubtless, a means of communication between men. A possible narrative that is the very condition of an artistic overcoming of cynicism.
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