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  • Creative Belgium Awards 2017 were all about "gold fever"

    Awards are for losers” said no winner ever. Coming off strong from our winning approach to the 2016 edition, Creative Belgium asked us to further develop and expand their brand’s communication by designing the campaign for the 2017 Creative Belgium Awards. While the focus of last year’s event was mainly about installing the new brand, 2017 saw a return to the essence of the award ceremony: Gold fever, and all the necessary glamour and glitter that comes with it. The new campaign was hinged on the concept of ‘Gold Diggers’, a term which can be hurled as an insult or worn as a badge of honour, and communicates strongly to both in - and outside of the advertising industry. This ambiguous balance between braggadocios hubris and tongue-in-cheek self-mockery provided us with great inspiration for application across a multitude of media, including print, social and motion.

    See here the project by Mirror Mirror 

    *Text and images are from the creators' Behance accounts

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    28Jul
  • New identity for Camerata Salzburg by Studio Bruch

    The Camerata Salzburg was founded in 1952 by teachers and students of the Salzburg Mozarteum. The symphony and opera orchestra established itself very quickly and belongs to the permanent ensemble of the Salzburg Festival today. Over the years the highly prestigious orchestra failed to communicate core values and became hardly visible. 

    Bruch—Idee&Form was commissioned to create the new identity system. The aim was to communicate the full of the revolutionary energy and individuality and yet classically stringent style of their musicians. The new wordmark communicates the orchestras openess, flexibility and individual approach while opposing the orchestra to their audience. The two semi-circles create a very flexible space to communicate music venues, cooperations, sub-brands or everything else that comes to the orchestras mind.

    The strong and extensive use of the workdmark increases the Cameratas visibility, supports them to reach a younger audience and puts their matter—compositions, artists, music venues and so on—right in the middle.

    See the full project here

    *Text and images are from the creators' Behance account

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    26Jul
  • Inspired by architecture, here is Bond's visual identity for Heritage

    Heritage: A User’s Manual’ was an exhibition at Southbank Centre’s Archive Studio, a temporary space situated in the Royal Festival Hall foyer. Bond designed a holistic visual identity for the exhibition. The stencil aesthetic of the letterform draws reference from the architectural elements and archival material from different eras, combined to represent one narrative for the exhibition. The exhibition, curated by MA Culture, Criticism and Curation students from Central Saint Martins, was founded on the belief that the heritage of a building is characterised by the ever-changing contributions of its community.

    Project by Bond Creative Agency Helsinki and London    

    *Text and images are from the creators' Behance accounts

     

     

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    25Jul
  • Integrated: Black & white optical illusions break a colorful tradition

    We designed the visual identity and complete communication rollout — including posters, flyers, website, motion video, audio production and assorted merchandise — for Integrated 2015, the 5th edition of the buzzing art & design conference format organized by St Lucas School of Arts Antwerp. Each design showed a different iteration of the same seemingly random optical illusions, a controlled arbitrariness applied throughout all platforms and media.

    The main target group was the students of Sint Lucas School of Arts Antwerp and other arts colleges in neighboring countries, but also people from the Academic design world and industry professionals.

    The artwork of previous editions of Integrated was always colorful, and the tenor optimistic. By breaking with this tradition and going black and white we aimed to address a more urgent state of affairs, in which students are confronted with crumbling simulacra of old agency structures and a rapidly changing creative economy when they are thrusted into a professional practice.

    The —sometimes distressed— optical art is a metaphor for the disorienting and contrasting views on art & design that will clash before their eyes, representing the dazzling spectrum of inspiration and opportunity that emerges from within this whirling debate.

    Project by Mirror Mirror

    *Text and images are from the creators' Behance accounts

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    Branding, Graphic Design, Web Design, Visual identity, Mirror Mirror
    25Jul
  • Dia Studio's & Nike Basketball's hypnotic typographic loops

    We teamed up with Nike Basketball", says Dia Studio, "to create a series of experimental typographic animations and illustrations for their 2018 product launch event in Beaverton, Oregon. We approached the series of animations by exploring the meaning of each phrase and visualizing basketball’s energy and motion. We fused the design and animation process into one, resulting in pieces with no end or beginning. These unique loops create a hypnotic impression equally impactful in both large and small formats."    

    Check out the project here

     

    *Text and images are from the creators' Behance account

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    24Jul