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  • Middelheim Art Festival featured a vivid and loud visual communication

    In dire need of a refreshing concept, the Middelheim Promotors organisation asked us to conceive and design an annual event to thank and celebrate their members and benefactors, plus attract a new target audience at the same time. Putting the festive into festival, and inspired by Rik Wouters’ ‘Zotte Geweld’ and other artworks in the permanent collection, we dubbed the occasion MAF (the Middelheim Art Festival).

    The visual communication featured vivid, loud complementary combinations of art, food and fun, and was declined on posters, flyers, banners and more. Pairing brands like Jeroen Meus Würst foodtruck with artist Kati Heck’s “Dabei sein is alles” for a one-night, all senses experience, our collaboration with event producer Tony Spark succeeded in bringing together commerce and culture during a low-threshold celebration of Antwerp’s renowned and respected open air museum.

    Project by Mirror Mirror

    *Text and images are from the creators' Behance accounts

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    11Aug
  • Shot in Super 8, Mr. Blanc communicates a design festival on paper

    Global communication campaign for the annual Blanc design festival. Based on a character (Mr.Blanc), imagery is generated to communicate the event and the program on paper. A series of visual metaphors are used that relate the character's emotions to different existing white types. Shot in original Super 8 format.

    Project by Requena Office

    *Text and images are from the creator's Behance account

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    11Aug
  • Creative Belgium Awards 2017 were all about "gold fever"

    Awards are for losers” said no winner ever. Coming off strong from our winning approach to the 2016 edition, Creative Belgium asked us to further develop and expand their brand’s communication by designing the campaign for the 2017 Creative Belgium Awards. While the focus of last year’s event was mainly about installing the new brand, 2017 saw a return to the essence of the award ceremony: Gold fever, and all the necessary glamour and glitter that comes with it. The new campaign was hinged on the concept of ‘Gold Diggers’, a term which can be hurled as an insult or worn as a badge of honour, and communicates strongly to both in - and outside of the advertising industry. This ambiguous balance between braggadocios hubris and tongue-in-cheek self-mockery provided us with great inspiration for application across a multitude of media, including print, social and motion.

    See here the project by Mirror Mirror 

    *Text and images are from the creators' Behance accounts

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    28Jul
  • New identity for Camerata Salzburg by Studio Bruch

    The Camerata Salzburg was founded in 1952 by teachers and students of the Salzburg Mozarteum. The symphony and opera orchestra established itself very quickly and belongs to the permanent ensemble of the Salzburg Festival today. Over the years the highly prestigious orchestra failed to communicate core values and became hardly visible. 

    Bruch—Idee&Form was commissioned to create the new identity system. The aim was to communicate the full of the revolutionary energy and individuality and yet classically stringent style of their musicians. The new wordmark communicates the orchestras openess, flexibility and individual approach while opposing the orchestra to their audience. The two semi-circles create a very flexible space to communicate music venues, cooperations, sub-brands or everything else that comes to the orchestras mind.

    The strong and extensive use of the workdmark increases the Cameratas visibility, supports them to reach a younger audience and puts their matter—compositions, artists, music venues and so on—right in the middle.

    See the full project here

    *Text and images are from the creators' Behance account

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    26Jul
  • Inspired by architecture, here is Bond's visual identity for Heritage

    Heritage: A User’s Manual’ was an exhibition at Southbank Centre’s Archive Studio, a temporary space situated in the Royal Festival Hall foyer. Bond designed a holistic visual identity for the exhibition. The stencil aesthetic of the letterform draws reference from the architectural elements and archival material from different eras, combined to represent one narrative for the exhibition. The exhibition, curated by MA Culture, Criticism and Curation students from Central Saint Martins, was founded on the belief that the heritage of a building is characterised by the ever-changing contributions of its community.

    Project by Bond Creative Agency Helsinki and London    

    *Text and images are from the creators' Behance accounts

     

     

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    25Jul