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  • It is all about eco-consciousness for ethos' new branding project

    "Wise is a line of high-quality, naturally sourced and eco-responsible personal care products for men that intends to revolutionize the personal care industry by proposing changes at several levels: improving product quality by making them more natural and healthy, reducing packaging pollution by limiting the amount of plastic used, and creating products that are more in line with men’s current lifestyles and convictions, "say ethos on their new eco-conscious branding project.

    "The branding is optimistic, intelligent and responsible, reflecting the new conscientious urban lifestyle" they continue."We used a 360° approach to design the company’s offering, covering everything from vision, name, logo, colour palette, product ingredients, a dual packaging line, imaging/branding, copy tone, communications, online sales site, retail sales tools and delivery tools. The smallest details have been carefully planned to reflect the company’s healthy, eco-friendly philosophy to ensure that every point of contact with the brand evokes this new lifestyle ideal.Our dual packaging line is a unique industry concept. Each product is offered in two different containers: an elegant, reusable glass bottle designed for the jet-setting consumer, and a minimalist, robust cardboard version aimed at the urban outdoorsman. These two options can also be combined, with the minimalist containers being used to refill the glass bottles. The result is an offer that multiplies the consumer’s possibilities, allowing him to personalize the way he uses each Wise product."

    To view the full project check here

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    15Nov
  • Brand Brothers redesign PN6's identity evoking dexterity and innovation

    "NP6 is a French technology company created in the late 1990s, publisher of the famous emailing solution MailPerformance. Having undergone a significant evolution since its launch, the group based in Bordeaux and Paris is today at the crossroads between marketing, studies and information sciences. Their vision is to help companies establish a personal relationship with each of their customers, in a world where the digitization of data is a hegemonic fact. As an industry-leading publisher of advanced technology platforms, NP6 is helping many large groups and SMEs increase their level of customer knowledge and engage in meaningful and effective activation measures. Brand Brothers was chosen to rethink the group's overall identity and its print and digital branding, following the merger with the French startup Ezakus, which led to a complete repositioning of the group. The new identity is ambitious. It projects the company into its future vision and becomes the marker of a true rebirth. Designed around a revisited brand platform and strong and honest values, this visual territory is based on a refined and statutory logo: typed for the occasion, this monogram is made of unexpected interlacing, reassuring straight lines, harmonious curves and subtly unstructured elements. It evokes without effort superfluous notions of dexterity and innovation; It is a calm force, the result of a meticulous design work spanning several weeks, it combines singularity and simplicity, and wants to stand the test of time. It establishes itself as a solid and innovative base for the deployment of a visual universe reflecting the convictions of the teams: seriousness, agility, commitment."

    "We worked together with the group's employees for more than 9 months to deploy the new graphic guidelines on all print materials (stationery, brochures, product sheets), on the Bordeaux headquarters, installed in an old cellar on the edge of the Garonne, but also on the new website (design and integral development) ,"say Brand Brothers. "The newbrand territory was inaugurated in April 2017 during Parisian conferences and trades dedicated to customer marketing."

    Brand Brothers is a brand design studio. They do brand strategy, visual identity and branding.
    "What do we want ? To produce useful, intelligible and beautiful design for companies, brands and virtuous people. What drives us? Curiosity, transmission, reflexion and new challenges," writte on their mission statement.

    To see  the full PN6 project check here

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    15Nov
  • 123 seconds, short talks with creative people, gets an animated identity

    "123 seconds is a side project of Italianism and it's about short talks with creative people. Every little chat lasts 123 seconds and is made as DIY mix of images and skype interviews. We designed the logo, the numbers, the patterns and all the animations, " say Studio Mistaker on their Behance page.

    Project credits: 

    Made by Studio Mistaker

    Motion graphic / Angela Testa

    Full project at Italianism

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    13Nov
  • Bienal's branding is full of pre-Hispanic symbols and urban design

    "La Valise, in Mexico City is a retreat of beauty and contemplation, a hotel that has a unique personality, considered as one of the best in its category worldwide. The vision, curatorship and the owner's Yves Naman travel experiences, are the achievers of this project that consist of only three rooms of unique luxury, product of every service and detail," say Bienal on their branding project. " La Valise's branding was created as a mixture of iconic ingredients that represent Mexico City; urban design, stories and literature that make the mythical Roma neighborhood, books like “Battles in the desert” by Pacheco and “The Wild Detectives” of Bolaño. The brandmark combines pre-Hispanic and abstract; containing the initials of La Valise and a result of its three rooms: patio, terrace and moon, universes with a very particular character and design, inspiring us to create symbols for each one. Thereby, the applications commingle with the architectural and decorative details, maintaining the rhythm and beauty of this hotel."

    Bienal are a creative studio dedicated to build brands, generate value and create links with strategic communication. Founded in 2006 in Merida, Yucatan, Mexico, with the firm commitment to make functional, built-in, high quality, innovative, passionate and transcendent work.

    See the complete project here

     

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    13Nov
  • Quim Marin invites us to explore the identity of October Moon Festival

    "A great celebration of light, images, music and creativity; a cultural, artistic and sensory celebration; a reason to spend an autumn night in the open air, strolling, enjoying and rediscovering with new eyes one of the most beautiful and loaded areas of history of our city: all this is this October Moon, but it is also much more," Madrid based art director and graphic designer, Quim Marin comments. "This October Moon is a tribute to more than three hundred years of history and the fact that the Paseo del Prado and the Gardens of El Buen Retiro have been dedicated to culture, science, leisure and enjoyment of citizens, forming an exceptional cultural landscape that still stands today, and that the city of Madrid wants to put in value before UNESCO as part of the World Heritage."

    See the full project here

    * Text and images taken from Quim Marin's Behance account

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    09Nov