Frame Creative’s custom typeface for KRASS Journal is a rebel’s yell
Talent obviously runs in the family for Frame Creative Agency. The Adelaide based design studio was founded in mid 2013 by three brothers, who love creating, working with great brands and have a thirst for “cutting-edge visual appeal, intuitive usability and strategic communication in the digital age”, bringing “their complementary skills together to form a new creative agency”. In almost four years time Frame has expanded, it is now a team of 16, with in-house capabilities in strategy development, design & creative communications, digital production, web & mobile app development, photography, interior architecture and print production and they are more than ready to continue their visual language with partnerships that speak volumes.
The visually and culturally radical magazine from Australia, KRASS Journal is a biannual title that focuses on politics, philosophy, art and literature. Last year the second issue featured Noam Chomsky, Hans Ulrich Obrist and a lot of stunning typography for a rebellious journal. This year Sanja Grozdanić and co-founder Tess Martin, both journalists that want to spread the message with sturdy fonts, have their third journal which is divided into two parts; on hunger, and love - “the two driving forces of our lives”- adorned with a signature typeface by Frame Creative. Aptly named “SINNER” the custom typeface of this third issue is “brutal and neoclassic referencing historic Germanic, black letter forms, constructed from a strict grid base and system of shapes”. Geometric and bold, the type is the perfect match for an Issue that too is bold.
With art direction by Simon Pearce (of Frame Creative), the Australia-based KRASS Journal was founded “as an alternative to a mainstream media that, we believe, too often underestimated the intelligence and sophistication of their reader. So many publications underestimate their reader. We hope to do the opposite. We’re writing for the critical, the open, the curious, the defiant.” Hailed as “a linguistic, conceptual and aesthetic triumph” KRASS Journal’s typography is a rebel’s yell. Featuring Abdul Abdullah, Ben McGee, Helen Razer, Ishmael Butler, James Hartley, Julian Klincewicz, Maryam Namazie, Moonasi, Phoebe Collings-James, Raquel Nave, Sanam Sindhi, Saul Williams, Senator Scott Ludlam, Siri Hustvedt and Stanislava Pinchuk (Miso) the Journal’s third issue is available now.