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  • Brand new year, brand new Cooper Hewitt identity by Pentagram

    Following a three-year renovation, Cooper Hewitt is back with a bang. A bold new graphic identity, website, signage, way-finding and exhibition graphics created by none other than Pentagram’s Michael Gericke and Eddie Opara and their teams is here to remind us that a revitalized institution needs a new visual aesthetic. Opara’s customized characters for the museum word-mark have been fully developed into a new typeface, Cooper Hewitt, created by Chester Jenkins of Village in collaboration with Pentagram. The typeface is used throughout the museum’s graphics and is also available free to the public, who are encouraged to utilize it in their own designs. “We are spreading good design by making our elegant new typeface, Cooper Hewitt, available as a free download on, as well as collecting it as an important example of the design process,” says Caroline Baumann, the museum’s director, of the font that has also been acquired for the institution’s permanent collection. This contemporary sans serif with characters comprised of modified geometric curves and arches evolved from a customization of Galaxie Polaris Condensed that Opara originally commissioned for the identity. The new font is redrawn from scratch, using the existing forms of Polaris as a rough guide. Opara and his team also collaborated with Cooper Hewitt on the design of the website, publications and exhibition graphics. “Cooper Hewitt’s new identity plays it straight, with no play on visual or theoretical complexity, no puzzling contradiction or ambiguity, no distracting authorship,” says Opara. “Function is its primary goal, and ultimately the logo is important, but not as important as what the museum does.” For more info on this project, check here and here.

  • Time for some amazing lettering made in California

    Based in Los Angeles, California, Ana Gomez Bernaus is a big fan of a very Chet Baker philosophy. “The good way to go in life is to find something that you really enjoy doing, and then learn to do it better than anybody, and you won’t have any problems” this art director, letterer and illustrator explains on her site about her numerous projects that drive her towards perfection. Her Textappeal ii is all about “the texture of a word that defines its meaning”. Curvy and sensual, made of dots and lines, this lettering is the outcome of practice. “Since practice makes perfect, I believe that with perseverance anything is achievable” she adds and this is a mojo that any creative out there can relate to. For more “achievements” of her visit her portfolio here.

  • Get your fresh font every other day with Typodarium 2015

    This is the most secret typographical weapon against typotony and the constant use of the same font (preferably Helvetica). Typodarium’s second life on earth is your new favorite and rather trusty companion for typography ideas outside of the mainstream. This chubby little calendar will supply handy daily typography inspiration right on your desk, your kitchen table, or right off your wall, delighting professionals, surprising beginners and giving anyone and everyone a taste of the gorgeous diversity of modern font design. For seven years now, the Typodarium has proven an irreplaceable asset for all manner of font aficionados all over the world and who are we to argue?

  • Straight from Barcelona, Gerard Miró pays tribute to Bodoni

    In case you were wondering this is NOT a 3D type model. Gerard Miró of Lo Siento, decided to construct this elaborate ‘a’ physically blurring even more the line between a 3D rendered graphic shape and a real constructed one. “Typeframe is a project that pays tribute to some 
of the best typefaces out there. We started with Bodoni, constructing it manually out of thin cardboard. We developed the design of the internal structure, undressing the letter to reveal its skeleton” commented the Spanish designer on his Bodoni tribute that comes in the shape of an ‘A’. Check more of their work here.

  • When Morandini brought his typographic art to the table

    A unique example of Constructivist design tracing its roots back to the Bauhaus and mid-European art before WWII, this amazing alphabet was created by Marcello Morandini for the German ceramic company Rosenthal, in the late 80’s. The idea was simple. To enable a customer to have any two initials they wanted inscribed on the Rosenthal’s studio-line dinnerware service, a three sided vase and wall plate. To promote this custom-order offering, Rosenthal created a fan-deck booklet displaying the renowned Italian designer’s alphabet, one letter per page so that customers could see what their initials looked like before ordering. That’s a very small account of how Marcello Morandini tried to upgrade the tableware letter by letter via Past Print.