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  • Studio Firth’s WeTransfer experiment visualizes creativity with type

    Frith Kerr is an award winning graphic designer and founder of Studio Frith partnered with Visual Editions on a curated project that bring forward WeTransfer’s creative hub.

    The studio which has produced acclaimed work for some of the world’s leading cultural institutions, brands and artists (Frieze Art Fairs, Guggenheim New York, Ilse Crawford, Roksanda, Philippe Parreno, Michael Clark and Company, Hotel Il Pellicano, Skye Gyngell and Spring to name a few) has built a practice renowned for its visionary creativity and research led approach.

    This is the case for the new set of three books titled Doubt, Magic and Time that delve into the creative processes of some of the world’s leading designers, photographers, illustrators, cultural makers and writers.

    Damian Bradfield, WeTransfer’s CMO, reached out to us to help them make a book that captures their mission to enable creative flow for WeTransfer friends, old and new,” explain Visual Editions’ Anna Gerber and Britt Iversen to Grafik.

    “We kind of assumed they came to us on the back of the digital books we’ve been making with Google Creative Lab, but they were very clear from the outset they wanted to make physical books, that were desirable to keep and also easy to give away.”

    “The project came about as we were exploring ways to make WeTransfer more tactile,” explains WeTransfer president Damian Bradfield, “and to highlight the efforts we make to support new, traditional, contemporary and classic creatives”. A fan of Visual Editions (in particular Tree of Codes by Jonathan Safran Foer and Don Quixote by Miguel de Cervantes) WeTransfer’s brief to “produce a book or books, that would be small enough, light enough, and interesting enough to engage the recipient with a glimpse of what WeTransfer has to offer above and beyond the stereotypical brand book”. The books, designed by Studio Firth feature “a playful bespoke typeface used on the covers, endpapers and titles, and high-gloss covers in candy colours with a tactile foil deboss”.

    “The bespoke typeface we created for Doubt, Magic and Time provides a stage-like structure on which the curated cast of contributors can perform. From the glossy hyper-real covers to the introduction of each act, its geometric forms expand, stretch and animate, connecting the flow of creativity throughout the books” Studio Frith explains.

    Check more here

    10Apr
  • “Cooperation not confrontation”. Protect the EU, download now.

    Inspired by Inspired by Wolfgang Tillmans’ anti-Brexit campaign, Jop van Bennekom and Gert Jonkers, the founders of Fantastic Man, have adapted his posters for the latest’ anti-Brexit campaign, Jop van Bennekom and Gert Jonkers, the founders of Fantastic Man, have adapted his posters for the latest Dutch elections. With the support of partner organizations including Foam Fotografiemuseum Amsterdam, Het Nieuwe Instituut, Witte de With Centre for Contemporary Art, De Balie and Cookies, the campaign's focus is the protection of the EU against the current wildfire of political negativity.

    “With this campaign we want to tackle the illusions which the enemies of the EU promote and propagate. Cooperation amongst the citizens of all EU member states is the key to our future peace and prosperity. We believe in the common ground between our countries” they say.

    “This is the time for action. Vote for whatever party, but don’t vote down the EU. Now is the time to raise awareness and to protect what has protected us, and our values, for so long. The campaign is a call to work together, to adapt the posters, to spread them and to talk with people of opposite beliefs. The EU is not a faceless machine but the representation of 508 million people. While surely there are still many things to be improved, the core belief in this institution has secured the longest period of inter-European peace and cooperation in history. A democratic conversation between 28 member states is tedious – but it ensures a steady dialog, a constant weighing of the many different demands involved in making each single decision. These processes foster safety and stability, and allow us to call a whole continent something which would otherwise be much smaller: home.

    With an increasing anti-European sentiment it becomes ever so more important to speak out and reinstate the position we believe in. Enraged nationalism is slowly becoming normalised in today’s political discourse by far-right politicians. It spews hate and anxiety”.

    Spread the word and download the posters here.

    07Apr
  • Mark Studio brands the empowering charity Walk Through Walls

    Unicef estimates that 1.2 million children are trafficked worldwide every year, while the International Labour Organization (ILO) estimated there were 20.9 million victims of forced labour across the world in 2012. To end this a new charity initiative set up by global law firm Baker & McKenzie and the Thomson Reuters Foundation, Walk Through Walls plans to offer practical help to survivors of what is effectively modern slavery.

    Manchester’s Mark Studio has created the visual identity for Walk Through Walls. Mark worked with Scott Perry on the naming and Lindsay Camp on the brand narrative, while Soleto typeface was used for the turquoise-colored logo and associated typography.

    “Survivors of human trafficking don’t want sympathy. What they really need is practical help in building new lives for themselves – and, particularly, in getting started on rewarding and successful careers,” says Walk Through Walls.

    “Why Walk Through Walls? Because we wanted the name to reflect how the charity helps incredible people who have come through an unimaginably terrible ordeal to achieve the seemingly impossible,” adds Mark Studio. “The tone and style is meant to be positive and upbeat, with survivors never cast as victims or damaged goods”.

    Mark Lester, founder at Mark Studio, says the philosophy of the charity is to provide survivors with “practical help in building new lives for themselves”, rather than “sympathy”.

    The all-caps and bold sans-serif brand identity is divided by white space “walls” giving visuals to the message that moving forward is the only option to stay alive and be free. “It’s a visual interpretation of people overcoming obstacles and moving forward in life,” says Lester. “The words are interrupted but still legible –crucially, it’s about moving past an interruption as if it’s not there” he told  Design Week. As for Soleto, he attributes the choice to “not austere or perfect” qualities of the typeface.

    Mark Studio took on the project 14 months ago, after previously completing work for the corporate responsibility department at Virgin reports DW.

    For more check here

    05Apr
  • Boa Mistura are back to the favelas with poetry in type

    Almost five years ago Boa Mistura, the multidisciplinary team with roots in graffiti art that was born in late 2001 in Madrid, Spain started the project “Luz Nas Vielas”.

    Now they are back to the favela of Vila Brâsilandia, north of São Paulo, to continue what will transform the area into a place of magic and poetry through type.  

    “The project started with the Becos and Vielas alleys, now updated with two more works” reports Domus. “The concept was to synthesize the essence of Brâsilandia, simplifying the spatial complexity with colour, and using anamorphosis to generate one big canvas. The words depicted portray the true daily life of the neighborhood. The process was collaborative, and took over walls and floor, creating new bonds between people. Poesía and Magica, purple and green, highlight the beauty of the irregular constructions, the magic of the spontaneous urban growth, the intensity of the relationships between neighbors, and the smile of the kids playing up and down the stairs”.

    “We develop our work mainly in the public space” says Boa Mistura.

    “We have carried out projects in South Africa, USA, UK, Brazil, Mexico, Georgia, Algeria, Norway, Serbia and Panamá. We were 15 years old when we first met, while painting the walls of our neighborhood. We became friends since then. Our studio is in Madrid, but we spend the day from here to there, living among paint buckets, computers and ping-pong matches. We love what we do. We understand our work, as a tool to transform the street and to create bonds between people. We feel a responsibility with the city and time we are living in”.

    Enter their world of magic here

     

    04Apr
  • Posting Letters: A story of romance has to be written in fine letters

    A romantic relationship between two designers in New York turned into a cross-continental postcard project when one of them moved away for a year” says the intro of Posting Letters, a fairytale made of letters.

    Nei Valente and Kate Cullinane had been dating for four months in New York when Nei had to return home to Brazil for a year. Not wanting to loose touch, the two designers came up with a project that would let them keep in touch and indulge their love of typography.

    For the next year, Kate and Nei took photos of letters they saw on the streets and on signs in New York and São Paulo, printed them onto postcards and sent them back and forth to each other in alphabetical order.

    The resulting collections capture the creative and expressive artistic cultures that are so celebrated in New York and São Paulo.

    Spread their love. 
     

    31Mar