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  • #TGIIF: The only Instagram account to follow this Friday is @tyrsamisu

    Tyrsa aka Alexis Taïeb is a typographic force that took the A-listers by storm. From Childish Gambino's controversial music video of "This Is America" to David Beckham's grooming line created in partnership with L'Oréal the typography of French artist Tyrsa brings the letterform into the limelight.

    The 33 yo Parisian believes in creating engaging, modern and precise visuals that follow a simple goal: to reinvent the letter, but never lose its meaning or the beauty of it.

    Tyrsa, an adaptation of Satyr, his graffiti name discovered the craft he is most talented at in 1999. That year Alexis Taïeb discovered graffiti.

    As his first works had barely dried on the walls he knew that he had found a love for life. This love for typography became a natural guide into a new profession and soon enough, he graduated from the Gobelins school in 2007 with a solid knowledge of design and typography. Shortly after graduating, in 2008, Alexis became a freelancer with a focus on print and web design.

    His work in Paris was soon appreciated and applied by various Parisian agencies like BETC Euro ESCG, Publicis, DDB, Sid Lee, etc. For him typography is just the starting point of his work.

    Walk along his path here


  • Mind over Matter in David Carson’s first interactive artwork ever

    Design legend David Carson and interactive artist Thijs Biersteker premiered their collaborative installation Mind over Matter at the NewWerktheater in Amsterdam on the 14th of September.

    The brainwave-controlled art installation shows that if we keep our focus on the right things in life, the world doesn’t spin out of control.

    The collaboration was initiated by ADCN, the club for creativity in Amsterdam, and marks the first interactive artwork for David Carson in his long and established design career.

    In this Techno Poetic installation driven by combined brainwaves, collected with the use of EEG’s, the audience controls a giant spherical installation. When they keep a calm, meditative state of mind the world stays in balance, but when one person loses focus the planet spins out of control into a collage of waste explosions, floods and pollution clouds

    Carson's new collage art style has been put in motion using randomised algorithms. Driven by the brainwave data, made up of theta and beta waves, well known for reading the meditative state of mind, the piece has a direct response to the brain activity of the spectators. The analog designs are woven together into an elegant pattern.

     “The combination of some of my new work, made by hand, takes on a refreshingly new dimension and meaning when combined with state of the art technology skills. Thijs and I are both makers, and we both enjoy to work with our hands. I am excited that our mutual passions are combined in this collaboration. While it's fascinating to watch other’s brainwaves on the screen in front of you, nothing I know of is quite like the experience of actually putting on the head set and seeing the results of your own brain waves yourself” says the acclaimed graphic designer Carson.

    “I’m honored to work with one of the greatest designers on his first interactive piece, sharing a message we both care about a lot’’ says Biersteker.

    Uniting Carsons’s graphic design and art direction with Biersteker’s tech and science based art and interaction design is a must-see project not to be missed. 

    Check more here.


  • #TGIIF: The only Instagram account to follow this Friday is @sascha_lobe

    Ever since 2014 when The Bauhaus-Archiv's first corporate identity was revealed, Sascha Lobe of Stuttgart design studio L2M3 became an iconic figure in the graphic design scene and a type designer who meticulously evolves his craft with respect to it's origins.

    For that extremely viral project Lobe "looked to Herbert Bayer, the famed typeface designer who created Bayer Universal, a geometric, sans-serif font that perfectly encapsulated the Bauhaus’ stark aesthetic. That typeface became the basis of a varied branding system, which speaks to the many design nuances contained within the Bauhaus movement itself" reports Wired.

    "We studied, researched, analyzed, categorized, collected, adapted and expanded what we encountered in the archives of the Bauhaus and the newly created letter set by ourselves. As designers we should be constantly learning in order to produce adequate solutions, no? Input equals output" noted Lobe.

    Lobe has worked with blue-chip brands, including Vitra, Adidas and Mercedes-Benz, with a number of Germany’s leading museums and with architects Daniel Libeskind, David Chipperfield and UNStudio’s Ben Van Berkel and has received over 100 international awards, including the Type Directors Club New York, Red Dot Design Award and European Design Award.

    Now the renowned german designer Sascha Lobe is Pentagram’s London partner. "Sascha’s work pushes the boundaries of our discipline, constantly reinventing and exploring new forms of engagement through typography and graphic design language. It is extremely exciting to have a partner that creates such innovative and beautiful work" said Pentagram partner Marina Willer of Lobe.

    Explore more of his architectural take on type here.


    Images @sascha_lobe

  • DINAMO does Tumblr: a custom typeface and an iconic logo revamped

    DINAMO, the Swiss design practice established by Johannes Breyer and Fabian Harb is interested in the overlap between graphic design production, bespoke or retail typefaces and technology. Therefore their latest collaboration with Tumblr’s in-house creative team matters a lot.

    Commissioned by Tumblr and in close collaboration with Tumblr’s Creative Director, Doug Richard, DINAMO developed a custom typeface, “Favorit-Tumblr”, and updated Tumblr’s iconic logo as part of their ongoing partnership with the microblogging platform.

    “For the logo, the ‘t’ and ‘r’ characters were recut to stylistically align with defining attributes of the custom typeface. Other letters received more subtle updates; cleaning up overly nuanced attributes, and bringing a more architectural feel to the mark. Optimizations such as the elimination of curved intersections, helped to optimize the logo for small screens without losing its essence. And most notably, we strategically removed the logo’s period, allowing the logo and typeface to seamlessly integrate across all naming conventions” notes DINAMO.

    “Additionally, we partnered with Tumblr to customize our typeface, Favorit, to their specific needs. Together, we cut new characters, interpolated new weights, introduced rounded punctuation, and scaled its overall appearance to fit their needs. Tumblr’s internal team built a standalone iOS tool, helping to test through iterations and optimization rounds of the font” adds.

     “We were looking a font that could account for all of our brand and product design needs. We needed something that would be purely functional for UI, with a flexible personality across brand materials. We chose Favorit for its friendly yet commanding presence that successfully balances foundational sans serif attributes with assertive, contemporary geometry. It was a tall order, but Favorit-Tumblr delivered on all of our needs” reflects Doug Richard, Tumblr’s Creative Director, of the collaboration.

    Tumblr began quietly implementing first cuts of the font in June of 2017. In June of 2018, Tumblr rolled out the new logo, soon to be followed by the full scale implementation of Favorit-Tumblr across all their web and app products.

    Discover more here.

  • #TGIIF: The only Instagram account to follow this Friday is @typoswiss

    “Cleanliness. Readability. Objectivity.” These are some of the key elements of the International Typographic Style, also known as “Swiss Style” which defined an era.

    Per P.B. MeggsHistory of Graphic Design International Typographic Design’s mathematical grids are considered to be the “most legible and harmonious means for structuring information.”  Yet, Swiss Style is not only about grids as it involves “an asymmetrical layout, sans serif typefaces and the favoring of photography over illustrations” notes PrintMag.

    “The movement’s innovators combined elements of other artistic trends to create the beauty and simplicity of the Swiss Style that we know today. Elements from Bauhaus, De Stijl and The New Typography are sprinkled throughout the works of Ersnt Keller, Max Bill, Josef-Müller Brakmann and Armin Hofmann—i.e., the pioneers of Swiss Style” adds Callie Budrick.

    The International Typographic Style, also known as the Swiss Style, is a graphic design style that emerged in Russia, the Netherlands, and Germany in the 1920s and was developed by designers in Switzerland during the 1950s.

    The International Typographic Style has had profound influence on graphic design as a part of the modernist movement, impacting many design-related fields including architecture and art. It emphasizes cleanness, readability, and objectivity.

    Hallmarks of the style are asymmetric layouts, use of a grid, sans-serif typefaces like Akzidenz Grotesk, and flush left, ragged right text. The style is also associated with a preference for photography in place of illustrations or drawings. Many of the early International Typographic Style works featured typography as a primary design element in addition to its use in text, and it is for this that the style is named. The influences of this graphic movement can still be seen in design strategy and theory to this day.

    Explore the massive legacy of Swiss Style with the only Instagram to follow this Friday. TypoSwiss is filled with typographic treasures, spanning decades of stunning graphic design adventures you should know.