Studio Zwupp's animated type for Forward Festival collide past with future
“We connect creative heads and brands to shape moments that are built to last”. This is the motto of Forward Creatives, an innovative agency for brand strategy, storytelling and event development which pushes forward the world of graphic design, type and all things creative through its platform and its annual Forward Festival. Earlier this year, Forward Festival took place at MAK – Museum for Applied Arts in Vienna bringing together the best international and local creative heads, who provide insights into their success stories in an exciting atmosphere.
Studio Zwupp was commissioned for the second time to come up with the FF’s visual language. With lots of animated typography, illustration and abstract shapes “the studio has referenced Wiener Werkstätte – a production community established in 1903 by Koloman Moser and Josef Hoffmann that brought together architects, artists and designers working in diverse fields” reports Its Nice That. “The typography is a mixture of Colophon Foundry’s Basis Grotesque, with quirky Wiener Werkstätte letters we’ve found from old posters and postcards” says the team. “The colour choices were easy: red for Vienna, blue for Zurich and yellow for Munich.”
“Our work revolves around inspiring encounters, individuals and adventures” adds Forward Creatives on their mission. This is reflected in Forward Festival and our collaboration with various partners and clients. We believe in the power of networking, cultural context and experiences of lasting value. But more importantly, we believe in dopeness”.
Explore the fest of creativity here