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  • Dynamic typography roams wild in Honda's Civic latest W+K London campaign

    "We worked with Honda to encourage drivers to take a break from the norm in ‘Where Different Takes You’, a new pan-European campaign promoting the carmaker’s distinctive, sporty Civic" note Wieden+Kennedy London of their latest ultra typographic campaign for the Japanese brand. In the UK, one of the first markets to go live, the campaign is led by a 60” film, which sees dynamic typography create an unexpected path – pushing the boundaries of a Civic driver. The film conveys the distinctive spirit of the Civic and the brand’s values, while showcasing every sleek and sporty angle of the vehicle.

    Set to a slick voiceover from London rapper and artist Kojey Radical, the spot is directed by Mike Skrgatic and James Allen, who previously collaborated with Honda UK and W+K London on the award-winning Dream Makers film.

    'Where Different Takes You’ debuted in the UK on October 6 in cinemas and October 7 on TV and is supported by a national print and out-of-home campaign.

    Wieden+Kennedy London


  • Crowdfunding alert! Living legend of graphic design Paul Shaw needs us

    "A man was savagely beaten with a bike lock in a random attack just outside the landmark New York Public Library building Friday afternoon before he was saved by two good Samaritans, witnesses and authorities said. Paul Shaw, 64, of the Upper West Side, was on the bustling sidewalk at 42nd Street and Fifth Avenue near Bryant Park at about 2:20 p.m. when the thug pummeled him in front of stunned onlookers, according to law-enforcement sources" reported New York Post on the random act of violence against a prominant figure of the world's calligraphy and design community.

    After the incident Martin Gee started a GoFundMe campaign collecting funds to help Shaw.  "He's one of the kindest persons I've ever met. Please donate to help with medical bills, additional surgeries and whatever he needs after a random act of violence in broad daylight on October 18th. Please share this campaign and help one of our own. Thank you!" notes Gee. 

    A crowdfunded act of kindness is the least we could do for Paul Shaw, this avid lover of the letterforms, this living legend of typography and the history of it. 

    A designer and a design historian Paul Shaw has a BA in American Studies from Reed College and both an MA and an MPhil in American History from Columbia University. For three decades he has researched and written about the history of graphic design with a focus on typography, lettering and calligraphy. Among his areas of interest have been W.A. Dwiggins, George Salter, Morris Fuller Benton, Bartolomeo Sanvito, Andrea Bregno, blackletter and the signage of the New York City subway system. 

    Although trained as an historian, Shaw has concurrently spent much of his career as a graphic designer. For nearly thirty years his firm Paul Shaw / Letter Design has executed calligraphy, hand lettering and typographic design for department stores, cosmetic companies, food conglomerates, universities, advertising agencies, design studios and others. His work has won awards from the Type Directors Club, AIGA, New York Art Directors Club, Print and Letter Arts Review. From 1992 to 2001 Shaw was a partner with Garrett Boge in the digital typefoundry LetterPerfect. He has designed or co-designed 18 typefaces, among them Kolo, Donatello, Bermuda, Old Claude and Stockholm.

    In 2008 Shaw established Blue Pencil, a slow blog dedicated to research and education about topics in graphic design history, typography and lettering.

    Since 1980 Shaw has taught calligraphy, lettering, typography, book design, the history of graphic design and the history of typography at a variety of New York-area universities and design schools. Currently, he is teaching calligraphy and typography at Parsons School of Design and the history of graphic design at the School of Visual Arts. He has led calligraphy workshops in the U.S. and Italy and has lectured widely on a variety of lettering and design history topics. From 1997 to 2000 Shaw co-led the Legacy of Letters tours of Rome and Tuscany with Garrett Boge. He revived the tours in 2010 and, with the help of Alta Price, refocused them on Northern Italy.

    Currently he is working on several projects, including a critical biography of W.A. Dwiggins, a book on script typefaces, and a book about lettering in New York City.

    Shaw’s diverse activities have one thing in common: letters and words. Whether visual or verbal, they are the heart and soul of his research, his writing, and his design. 

    Be part of this lifesaving campaign here

    Images via

  • #TGIIF: The only Instagram account to follow this Friday is @colette.lh

    Colette Love Hilliard is a writer and teacher currently chronicling her journey of love, marriage, and infertility through poetry and art. She is also a storyteller that knows how to play with typography and words in order to make her blackout poetry as intriguing as possible.  

    Hilliard's work has appeared in a variety of literary magazines and her debut collection of blackout poetry, A Wonderful Catastrophe, is available worldwide. The book fuses art with text and offers a raw, honest, and personal account of her experience with infertility

    "Blackout poetry focuses on rearranging words to create a different meaning. Also known as newspaper blackout poetry, the author uses a permanent marker to cross out or eliminate whatever words or images he sees as unnecessary or irrelevant to the effect he's seeking to create. The central idea is to devise a completely new text from previously published words and images, which the reader is free to interpret as he wishes" notes Ralph Heibutzki.

    Identified as the brainchild of author, cartoonist and web designer Austin Kleonthese otherworldly poets reshape the words and their meaning. "Search for striking words or images in daily newspapers, which they emphasize by crossing out the unneeded text with a permanent marker" read the guidelines posted on the Newspaper Blackout website

    "As Kleon has acknowledged, poets have been rearranging words since the Dadaist and Surrealist movements of the 1920s. For example, poet Tristan Tzara started a riot at a surrealist rally by proposing to randomly pull words out of a hat to create new works. During the 1950s, Beat writers and poets like William S. Burroughs and Brion Gysin literally cut up existing texts, such as newspaper articles, with scissors. Unlike these approaches, however, blackout poets are built around short pieces of text, which the creator uses to build a mood or create a specific effect" he adds.

    Follow Hilliard's blackout poetry on Instagram here

    Images: @colette.lh

  • Type crimes: Hoefler & Co's seriously must-have typographic gift is hilarious

    "By special issue from the 100% totally real Typographic Violations Division, the Uniform Ticket Book is standard equipment for the modern design enforcer" note Hoefler & Co, a graphic design studio that is smart and brings some humour into the scene. Their latest project aptly named Typographic Ticket Book lists thirty-two common design infractions, each with an appropriate penalty. Per H&C there is "plenty of room for improvisation".

    "Authoritatively typeset in Helvetica to provoke maximum anxiety, and jarringly printed in retina-scorching orange, each Notice of Violation is sure to startle, striking an uneasy chill in even the most upstanding designer. Contains fifty tickets, each neatly perforated for a satisfyingly loud rip prior to presentation. Bound in soul-deadening municipal pressboard, with a heavy-duty 100pt millboard backing, and foil stamped with an official-looking clip art emblem in gold. Police uniform not included, nor recommended. For novelty use only".

    Satire got printed so the world will officially get busted if they don't know what the the difference between ‘font’ and ‘typeface’. The Typographic Ticket Book is available for $10 at the Hoefler & Co. Design Shop.

    Images: Hoefler & Co.

  • #TGIIF: The only Instagram account to follow this Friday is @metagrafik

    Venice based Maxim Dosca is obviously in love with the art of the poster. The Italian graphic designer shares his passion for print design, typography, illustration and photography on his Instagram account which sees a brand new poster design everyday for 360 days. Having graduated from IUAV University of Venice, Industrial and Communication Design in 2015, Dosca is experimenting with the medium in any way possible.

    According to the French historian Max Gallo, "for over two hundred years, posters have been displayed in public places all over the world. Visually striking, they have been designed to attract the attention of passers-by, making us aware of a political viewpoint, enticing us to attend specific events, or encouraging us to purchase a particular product or service."

    The modern poster, as we know it, however, dates back to the mid-nineteenth century as the printing industry perfected colour lithography and made mass production of large and inexpensive images possible.

    Get inspired here.

    Images via @metagrafik