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  • Sawdust’s bespoke type for Conde Nast Traveller is A-Class

    The Houdinis of type are at it —again. Known globally for creating over-the-edge, awe infusing brand identities for numerous premium clients, (NYT, The Coca-Cola Company, Hearst, Conde Nast, ESPN, Nike, Audi, Honda, IBM to name a few), Sawdust aka Jonathan Quainton and Rob Gonzalez have presented their latest offering.
    The bespoke typographic headlines for Condé Nast Traveler magazine, under the creative direction of Caleb Bennett, is without question sleek, as is anything related to the magazine for the globetrotter in the know.

    For more check here.

    22Dec
  • Leeds 2023 bespoke, open source typeface, communicates openness

    Leeds has commissioned a new Leeds 2023 Typeface and Brand Identity to support its bid for the 2023 European Capital of Culture title. Renowned independent brand specialist Lee Goater created the new visual identity and typeface.

    “What appealed to me in the brief was that it was all about creating an identity that belongs to everyone and can work at a community level as well as at an international scale” commented Goater. “The values at the heart of this project made it necessary to at the city with a new outlook. We wanted to create a solution that reflected how we felt about Culture. It needed to be playful, intriguing and somehow even challenging. We wanted to make something that makes you turn your head, pause to figure it out and understand it.”

    With primary shapes and simple geometry, the bespoke logotype and typeface was initially developed to suggest connections between the diverse cultural organizations, communities and audiences involved. The design solution set out to promote intrigue and curiosity leading to understanding and reward.

    Goater collaborated with London-based typography studio Dalton Maag for the bespoke open source fonts. “The basis of the identity is built around a new Typeface for the city and we needed to make sure that it was legible whilst retaining the playful nature of the characters,” said Dalton Maag’s Tom Foley. “We were tasked with taking the conceptual letter forms created for the pitch and developing them into a European language typeface, including language variations and character sets. We’re really happy with the final Typeface which we’ve pushed to retain the intrigue and curiosity whilst making it legible for all groups.”

    The Leeds 2023 Typeface will become an open source font, presenting new opportunities for the bid to connect with a range of different audiences, whilst challenging the city’s design community to craft a new story around Leeds’ cultural offerings. Furthermore it will be used across marketing campaigns from January 2017 onwards to promote the exceptional and diverse cultural city that is, after all, Leeds!

    Countdown to launch here.

    20Dec
  • How to design an employment guide the Violaine & Jérémy way

    Welcome to the Jungle is a quarterly thematic employment guide. Well, to be fair, it’s the most serene, crisp and beautiful, elegant thematic employment guide of our times thanks to Violaine Orsoni and Jérémy Schneider of the renowned illustration and graphics studio based in Paris.

    “We made the editorial design and Art direction. We created custom title fonts for the revue, W (bold condensed) and J (ultra condensed). Other fonts used are Dala Prisma, Thorowgood Sans Shaded, St Croce and Superior” say the duet behind the visual language of Welcome to the Jungle. The guide that contains advice, interviews and case studies for the youth of today “helps make the situation slightly brighter” with a very smart combination of in-depth content and beautiful design of a bespoke beauty.

    Check more of their portfolio here.

    16Dec
  • Deconstructing type with Scott Albrecht’s impressive new art

    Subliminal Projects, this multifunctional gallery space in the historic neighborhood of Echo Park, is more than pleased to present New Translations, a solo exhibition of new works by Brooklyn-based artist Scott Albrecht. Featuring a collection of works on paper, woodworks and sculpture, Albrecht’s latest work showcases a concentrated evolution in his graphic approach and visual language.
    Inspired by recent events that have resonated with the artist —both personal and cultural— Albrecht has found focus in the abstract in his latest endeavor with his works largely based in typography but have their legibility masked in a variety of techniques; bold color-blocking, varying depths, non-uniform grids, or a lack of spacing between words.
    “Scott Albrecht in his art finds the elegant tension between the bold and sublime. His abstraction and deconstruction of type forms combined with his sophisticated color theory and surface treatments yield artworks that are immediate, yet command a deeper and closer look” says Shepard Fairey, Artist and Founder of Subliminal Projects.

    Albrecht’s mainly visual approach for the exhibit is the result of an extensive process that starts with a hand-rendered drawing and requires hours of precision production work.

    Scott Albrecht was born in 1983 in New Brunswick, N.J., and raised in Bethlehem Township, NJ. In 2003, he received a degree in graphic design from The Art Institute of Philadelphia. His work incorporates elements of woodworking, hand-drawn typography, geometric collage, using vintage printed ephemera and found objects.

    Check more of his work here or follow him on Instagram.

    13Dec
  • Google & AIGA would like us to be a part of its 1st Design Census

    Google & AIGA are pleased to announce the first annual Design Census — an open and collaborative resource for understanding the complex economic, social, and cultural factors shaping the design practice today. It is free and open to everyone, and its goal is to empower the design community to take charge of its professional development and happiness.

    The 50-question poll is free and open to anyone working within the broad field of design till the 16th of December at 11:59 PM. Covering a range of topics, from salary through lifestyle, education and work habits the data gathered from the survey will be published next year when designers will be invited to interpret and visualise the results. Their works will be exhibited in an online gallery.

    “We are delighted to partner with Google to make data about designers open to everyone. Our hope is to provide information that the global design community will use to illuminate their options and advance the value of design and designers in government, business, media, education, and across sectors,” says Julie Anixter, executive director of AIGA.

    “Google Design is a proud partner in the creation of the Design Census, an open effort to better understand our industry, practices, and community. By making today’s design information accessible to all, we hope that we can make more informed decisions about design tomorrow,” says Jonathan Lee, creative director of Google.

    The survey’s preliminary results will be available in January. Click here for more information and DO get involved.

    09Dec