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  • Mark Studio brands the empowering charity Walk Through Walls

    Unicef estimates that 1.2 million children are trafficked worldwide every year, while the International Labour Organization (ILO) estimated there were 20.9 million victims of forced labour across the world in 2012. To end this a new charity initiative set up by global law firm Baker & McKenzie and the Thomson Reuters Foundation, Walk Through Walls plans to offer practical help to survivors of what is effectively modern slavery.

    Manchester’s Mark Studio has created the visual identity for Walk Through Walls. Mark worked with Scott Perry on the naming and Lindsay Camp on the brand narrative, while Soleto typeface was used for the turquoise-colored logo and associated typography.

    “Survivors of human trafficking don’t want sympathy. What they really need is practical help in building new lives for themselves – and, particularly, in getting started on rewarding and successful careers,” says Walk Through Walls.

    “Why Walk Through Walls? Because we wanted the name to reflect how the charity helps incredible people who have come through an unimaginably terrible ordeal to achieve the seemingly impossible,” adds Mark Studio. “The tone and style is meant to be positive and upbeat, with survivors never cast as victims or damaged goods”.

    Mark Lester, founder at Mark Studio, says the philosophy of the charity is to provide survivors with “practical help in building new lives for themselves”, rather than “sympathy”.

    The all-caps and bold sans-serif brand identity is divided by white space “walls” giving visuals to the message that moving forward is the only option to stay alive and be free. “It’s a visual interpretation of people overcoming obstacles and moving forward in life,” says Lester. “The words are interrupted but still legible –crucially, it’s about moving past an interruption as if it’s not there” he told  Design Week. As for Soleto, he attributes the choice to “not austere or perfect” qualities of the typeface.

    Mark Studio took on the project 14 months ago, after previously completing work for the corporate responsibility department at Virgin reports DW.

    For more check here

    05Apr
  • Boa Mistura are back to the favelas with poetry in type

    Almost five years ago Boa Mistura, the multidisciplinary team with roots in graffiti art that was born in late 2001 in Madrid, Spain started the project “Luz Nas Vielas”.

    Now they are back to the favela of Vila Brâsilandia, north of São Paulo, to continue what will transform the area into a place of magic and poetry through type.  

    “The project started with the Becos and Vielas alleys, now updated with two more works” reports Domus. “The concept was to synthesize the essence of Brâsilandia, simplifying the spatial complexity with colour, and using anamorphosis to generate one big canvas. The words depicted portray the true daily life of the neighborhood. The process was collaborative, and took over walls and floor, creating new bonds between people. Poesía and Magica, purple and green, highlight the beauty of the irregular constructions, the magic of the spontaneous urban growth, the intensity of the relationships between neighbors, and the smile of the kids playing up and down the stairs”.

    “We develop our work mainly in the public space” says Boa Mistura.

    “We have carried out projects in South Africa, USA, UK, Brazil, Mexico, Georgia, Algeria, Norway, Serbia and Panamá. We were 15 years old when we first met, while painting the walls of our neighborhood. We became friends since then. Our studio is in Madrid, but we spend the day from here to there, living among paint buckets, computers and ping-pong matches. We love what we do. We understand our work, as a tool to transform the street and to create bonds between people. We feel a responsibility with the city and time we are living in”.

    Enter their world of magic here

     

    04Apr
  • Posting Letters: A story of romance has to be written in fine letters

    A romantic relationship between two designers in New York turned into a cross-continental postcard project when one of them moved away for a year” says the intro of Posting Letters, a fairytale made of letters.

    Nei Valente and Kate Cullinane had been dating for four months in New York when Nei had to return home to Brazil for a year. Not wanting to loose touch, the two designers came up with a project that would let them keep in touch and indulge their love of typography.

    For the next year, Kate and Nei took photos of letters they saw on the streets and on signs in New York and São Paulo, printed them onto postcards and sent them back and forth to each other in alphabetical order.

    The resulting collections capture the creative and expressive artistic cultures that are so celebrated in New York and São Paulo.

    Spread their love. 
     

    31Mar
  • A New Wales. Smörgåsbord Studio rebrands a nation

     

    “A feeling as much as a graphical kit of parts – the brand provides a platform for the Welsh nation across a wide range of sectors; seeking to engage, inform, invite, challenge and support in equal measure” says Smörgåsbord Studio of their stunning rebranding of a nation. “It draws together disparate strands of activity, creating a ‘glue’ that unites the great people and places of Wales: digitally, physically and culturally”.

    “We addressed every brand touchpoint – from core marque to a bespoke typeface, from tone of voice and photography guidelines to experiential initiatives. A unified brand approach brought to life with creative excellence and transformative ideas – with the power to create a confident new way of thinking and behaving” adds Smörgåsbord of the Welsh rebranding which incorporates a bespoke typeface.

    Developed by Colophon Foundry, Cymru Wales Sans, “whilst takes cues from the Welsh typographical heritage” does not wander into the territory of pastiche or parody. “Our research informed the look, feel and personality of several of the consonants (d, h, l, m, n, u) and crucially 5 of the 8 diagraphs that are wholly unique to the Welsh language, Ch, ch, dd, Ff, ff, Ll, Th, th. These forms comprised the infrastructure for the more expressive, headline cut of the type family, Cymru Sans (Welsh for ‘Wales’), while Wales Sans acted as the more staid (and indeed, English-language) counterpart. A unifying cornerstone of the new Nation brand that puts the provenance of the Welsh language front and centre” comments the Studio. As for the feedback of their rebranding for the Cymru Wales Sans here are the results: 45% increase in Visit Wales’ social media followers (taking the total close to 1m) and 5 million unique visitors to the Visit Wales website in the past 12 months, furthermore North Wales was voted as the 4th ‘top location’ in the world to visit in 2017 according to Lonely Planet’s annual ‘Best in Travel’ list. Oh Wales!

    Check more here

    21Mar
  • Riposte's limited girl power posters are a collector's item

    "The silencing of (Senator) Elizabeth Warren was really shocking and it was representative of a man in a position of power using his influence to silence a woman when she was saying something he didn’t agree with”, says Riposte founder and editor, Danielle Pender on the idea of the series of posters commissioned to six female artists in celebration of International Women’s Day. "Back in February Elizabeth Warren was silenced as she read a letter from Loretta Scott King on the senate floor in criticism of Senator Jeff Sessions being nominated as Trump’s attorney general. Warren hit back – taking to Facebook Live to finish the letter in full. The gesture has since become a symbol of persistence in the fight against inequality" reports Dazed.

    "‘Persist' seemed like the perfect word to base the commissions on and the designers and artists involved have created brilliant works in response. It is a word that very much sums up the times we live in. For me, it's a reminder that things don't come easy no matter what you're trying to do – whether that's a life's work of activism for people like Gloria Steinem or something on a much smaller scale like making a magazine. To achieve anything you’ve got to persist and get past the things that will no doubt challenge you" she adds.

    Lakwena Maciver, Lynnie Zulu, Paula Scher, Sonya Dyakova, Top Girl Studio, and Tracy Ma have each created a poster that interprets the word ‘persist’ – with proceeds going to Women for Women. Check them out here and purchase yours before it's too late.

    17Mar