Snask’s eye-opening playful visual identity for Kaibosh
“We strive to challenge the industry by doing things differently. We worship unconventional ideas, charming smiles and real emotions. We see the old conservative world as extremely tedious and as our biggest enemy” says Snask, the renowned Norwegian design studio which is “more than an agency of talent”. To prove that, Snask came with a bold, playful visual identity for the Norwegian eyewear company Kaibosh.
“They felt that they had become too boring as opposed to what they should be, a trendy and bold eyewear brand. They felt their identity was too clean and they wanted to be more expressive and outgoing” says Snask. “The fashionable contender would finally get a fitting dress as well as a lovely new voice. We got the assignment to start out with keeping their existing logotype and from that develop their new brand ranging from signs, ads, packaging, bags, posters as well as create their entire flagship store”.
“We started out writing their brand platform and tonality where they would use much more copywriting in their communication, from promotion material to walls in their stores. The brand and tonality was translated into visual form and matched with a custom-made display typeface, named Sentrum, made to suit the in-store signage. We added two eyelashes as a symbol to distinguish the identity as well as use as graphic elements for many different scenarios. We created the entire flagship store with shelving systems, signage, colors, murals, etc. The project ranged from typeface and still life photos to campaigns, fashion-photography, notebooks and towels” adds Snask, a design collective so crazy and empowering that is described as a Disneyland for graphic designers.
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