From Helvetica Neue to Plex: IBM's latest corporate type family
IBM knows that "typography is the atomic element of good interface design. It colors the words in our language and shapes their meaning". Replacing Helvetica Neue IBM introduced it's new corporate type family, IBM Plex. This open source type family "should be used by IBMers for all typographical situations, replacing Helvetica Neue, whenever possible".
Designed by Bold Monday in collaboration with Mike Abbink (Executive Creative Director, Brand Experience and Design, IBM Studios) Plex reflects "IBM’s brand spirit, beliefs and design principles. The new design of the typeface is rooted in the idea of man and machine, and borrows influences from sources such as the IBM logotype and historical typewriter typefaces. The balance of engineering versus design set the principles from which this design was born" reports FormFiftyFive' s Luke Tonge.
"At this moment the IBM Plex family comprises sans-serif, serif and monospace styles to serve a variety of needs across communications and digital experiences. The sans and the serif are the workhorse families and the monospaced is great for informal communication and for developers to code with. Each branch of the IBM Plex family comes in eight weights with italics. In the future, condensed and several non-Latin script versions will be added to the family".
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