You are here

Scanner

  • #TypeChampions2019: Monotype announces inaugural awards for typography excellence

    Monotype has just announced the inaugural Type Champions Award to recognize the brands that are committed to design and typography excellence.

    As noted by Monotype winning brands will be selected by a panel of global branding experts and will demonstrate a focus on type in building brand messages, marketing, and advertising efforts and overall customer experience.

    “At Monotype, we are privileged to work alongside some of the world’s most iconic brands, and see first-hand the value that creative, specifically typeface design, provides to a brand’s identity” writes Monotype.

    “To celebrate that value, we are introducing a new program, the Type Champions Award. This program will recognize brands that emphasize typography in developing and maintaining their brand identities, and we are turning to our creative community (that’s you!) to help us identify the organizations that should be featured. If you would like to nominate a brand for consideration, please read the selection criteria and fill out the form below. All submissions will be reviewed by our selection committee. Thank you for supporting the value of typography” adds Monotype.

    “Brands must demonstrate a focus on type in building their brand message, marketing & advertising efforts, and overall customer experience. This includes: Type consistency across the brand experience, an emphasis on future-proofing the brand through typography selection, authenticity in brand/creative, creative approach to advertising (use of new/emerging channels, unique strategy for engaging new/existing customers, mix of creative asset types) and leadership that vocally champions the value of type and creative.”

    “Type plays a critical role in brand identity, and some brands are using type in their creative campaigns in a way that stands out as strategic, thought-provoking and innovative,” said James Fooks-Bale, Monotype's creative director. “This award program will recognize the companies that use type to stand out among their peers, and create authentic, consistent and relevant brand identities.”

    Winners will be announced at Adobe MAX, taking place November 4-6, 2019, in Los Angeles.  

    Brands and agencies interested in submitting campaigns for consideration can learn more about the judging process and complete their nominations here. 

    Nominations that have supporting examples are preferred but one may submit a brand that has a professional relationship with (either as an employee, an agency, a consultant, etc.,) however a relationship is not required adds Monotype of its inaugural Type Champions Award. 

    The deadline to submit nomination is Tuesday, October 8, 2019.

    30Sep
  • Harvard Business Review: a study of 597 logos reveals the power in branding

    Great logos help sell products. But what kind of logo is right for your brand? 

    Harvard Business Review's researchers analyzed 597 companies to answer this question and the findings are more than insightful. 

    The researchers discovered that descriptive logos (eg. those that include visual design elements that communicate the type of product) affect consumers’ brand perceptions more favorably than nondescriptive ones (eg. logos that are not indicative of the type of product). They also found that descriptive logos are more likely to improve brand performance. 

    “If you are considering creating or modifying a logo, our findings suggest that you might want to include at least one textual and/or visual design element that is indicative of the type of product or service your company offers” reveals HBR. 

    “If, however, you work for a brand that markets a product or service that can easily bring to mind negative concepts, a nondescriptive logo is probably better. We also suspect that nondescriptive logos are better for companies that operate in several unrelated business segments, such as Uber, Procter & Gamble, and the Walt Disney Company. For these companies, a logo that is indicative of the unrelated products or services they offer might be unappealing and confusing. Brands that do not want to be strongly associated with a specific product should also avoid descriptive logos. For example, the decision to change the Dunkin’ logo likely arose from the company’s desire to become more associated with products like bagels” note the editors. 

    “Dunkin’ removed the word “donuts” and the coffee cup from its logo, making it nondescriptive. Conversely, Animal Planet made its logo even more descriptive by adding an elephant to the design. In our analysis, we found that about 60% of companies used a nondescriptive logo, while 40% used a descriptive logo.”

    To learn more why underestimating the importance of logo design and the power of descriptive design elements can, sometimes, be a costly mistake check here.

     

    23Sep
  • The Guardian: Hope is Power in the brand's latest campaign for change

    “The Guardian has an almost 200-year history of producing journalism which inspires hope. Our new campaign aims to turn that feeling into action” notes Anna Bateson of The Guardian's latest brand campaign which aims to inspire readers to support Guardian journalism with its bold creative approach.

    The campaign’s central message, “Hope is Power”, is inspired by The Guardian's editor-in-chief Katharine Viner’s essay ‘A mission for journalism in a time of crisis’ and the campaign highlights the Guardian’s purpose to “not only hold power to account, but to explore new ways of doing things, bringing new ideas to the table and giving people the facts to challenge the status quo.”

    For the British news outlet the message 'Hope is Power' “feels relevant and urgent in these disorientating times. It’s a message we can all rally behind.”

    Hope is Power is the Guardian's first brand campaign in seven years. 

    The campaign is a collaboration between the Guardian’s brand, marketing and editorial teams. Uncommon London led on creative development, PHD led on media planning and buying, and Pentagram developed the initial brand positioning.

    The campaign’s short film, which will run as an advert in cinema, television or video-on-demand platforms, is directed by Academy Award-winning director James Marsh, known for his Stephen Hawking biopic, The Theory of Everything.

    In addition to the film, the campaign features “bright and powerful statements” which will be posted online and in locations across the UK, US and Australia.

    To find out more about Hope is Power, please visit here.

    23Sep
  • Letterform Archive presents It’s Time to Throw the Bauhaus Under the Bus workshop

    “After more than 100 years of living with the immense pedagogical impact of the Bauhaus we believe it’s time to question and investigate this important, but now dated framework that has largely defined design and design education” notes Letterform Archive of its recently announced “It’s Time to Throw the Bauhaus Under the Bus” workshop

    “As the first art and design school to directly tie the classroom experience to a professional orientation (read workshop), it is high time for a rethinking and remaking of the academic design studio into a 21st-century model. We are particularly interested in interrogating the colonial lineages of 20th-century formal aesthetics and structures for making. This workshop explores breaking habits, structures, and models of thought that have become canonized, systematized, and ingrained as the way to make work. We are encouraging you to make from a personal place that engages and tells stories — that forms can inherit unconventional ways for designers and people to share, inform, and live” add Silas Munro and Ramon Tejada, the duet responsible for this Bauhaus inspired weekend. 

    Silas Munro engages multi-modal practices that inspire people to elevate themselves and improve society. Munro’s design studio Poly-Mode has designed identities and publications for exhibitions of Jacob Lawrence at MoMA, Mark Bradford at the Venice Biennale, and forthcoming commissions, The Great Force for the ICA at VCU in 2019 and Willi Smith: Street Couture for the Cooper Hewitt in 2020. Munro’s writing appears in Slanted, the Walker Reader, and the book W. E. B. Du Bois’s Data Portraits: Visualizing Black America.

    He is particularly interested in the often unaddressed post-colonial relationship between design and marginalized communities. Munro has shown in juried group shows at CalArts and RISD. He has served as a critic at CalArts, MICA, VCU, and Yale. Munro is Assistant Professor at Otis College of Art and Design and Advisor and Chair Emeritus at Vermont College of Fine Arts. He has earned a Design fellowship at the Walker Art Center, been a Designer-in-Residence at NC State, and Design Director at Housing Works.

    Ramon Tejada is an independent Dominican/American designer and teacher based in Providence, RI. He works in a hybrid design/teaching practice focusing on collaboration. Ramon is an Assistant Professor at RISD in Providence. His recent design research interest lies in the areas of disruption of the Design Canon, inclusivity, diversity, collaboration and the expansion and openings of design narratives and languages beyond the “traditional” Westernized paradigm of design.

    He has taught in the graduate MFA Communication Design program at Pratt Institute; as well as at the undergraduate level at Parsons/The New School, in the MA at the Minneapolis College of Art & Design (MCAD) and at CUNYQueens College. He received an MFA in Graphic Design from Otis College of Art and Design in Los Angeles, and an MFA in Performance Arts from Bennington College.

    As noted the experiments and explorations occur in 2D, 3D, and 4D formats with a particular focus on the makeup of Letterform Archive and ways to support more inclusion and a range of typographic voices in the LA collection.

    “It’s Time to Throw the Bauhaus Under the Bus” workshop at Letterform Archive with Silas Munro and Ramon Tejada goes live at the Type West Public Workshop on the 26th and the 27th weekend of October. All images via Letterform Archive 

    More info here

    19Sep
  • Rapper asks Twitter to design his new logo. Hilarity ensues.

    American rapper Machine Gun Kelly aka Colson Baker decided to challenge the Twitterverse and things got pretty weird instantly. 

    As Creative Bloq reports the rapper has been “inundated with jokes and memes after he asked his Twitter followers to design him a new logo.”

    Promising an undisclosed sum of money for the creative who will come up for MGK's logo redesign at the start of his “new chapter”, Baker has been trolled hard with many users sending him memes and joke entries -even some referencing his feud with Eminem.

    “So what did Baker do wrong?” asks CB's Dom Carter. “Well for starters, he should've given design hopefuls a brief to work with. After all, if designers haven't got some guidelines to follow, how will they know if they're heading in the right direction?”

    It's not for us to say if Baker would have avoided Twitter's trolls by providing a brief but we stand with Carter's smart option. “But we kind of hope he calls people's bluff by crowning a joke entry the winner. Even if it were only for a limited time, it would be a great way of owning the situation” he notes. 

    Following are some of the entries which have flooded MGK's Twitterfeed the last couple of days in full troll mode. 

    Follow the rest of the entries here.

    18Sep