Coca-Cola has revealed its new typeface, designed by British graphic designer Neville Brody’s design studio Brody Associates, in collaboration with Coca-Cola’s global design team. This is the first time that the brand has had its own unique font in its 130-year history.
Named TCCC Unity – an acronym of The Coca-Cola Company – the typeface was unveiled last week at the Museum of Design Atlanta by Coca-Cola's vice president of global design, James Sommerville, who told the audience that the typeface "encapsulates elements from Coca-Cola's past and its American Modernist heritage."
The font is the first own-brand typeface in the soda company's 130-year history and it is inspired by the drink brand’s design archive.
Coca-Cola was founded in 1886, follows in the footsteps of other brands who have recently created their own bespoke typefaces, including IBM, YouTube, BBC, Intel’s Clear font, Airbnb, GE (Inspira), Nokia and BMW.
The typeface has been designed to work across multiple platforms, including digital and print. Regular weights will be used for text and headlines, while condensed weights will be applied to information text.
A TCCC Unity app has also been created to provide more information about the typeface’s design and development. The app is available now on both the App Store and Google Play store.
The font was registered as a trademark last July and revealed on January 5th by Sommerville, who explained on his Instagram account: “Geometric flair and circularity drawn from the archive form the basis of the Latin script; a large x height ensures it works in physical and digital environments.”