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  • TBWA creates 50 posters to celebrate half a century of McDonald’s Big Mac

    McDonald's is celebrating 50 years of the Big Mac which has changed yet is always the same for half a century. To celebrate the event a number of teams from the TBWA collective combined forces to showcase how the iconic burger has remained beautifully the same after all this time with an outdoor and digital campaign.

    TBWA has created 50 unique and custom-designed Big Mac illustrations that no only look stunning, but also illustrate the impact of the last 50 years across other key categories in culture.

    Radio is now Podcast. Cash is now Bitcoin. Jukebox is now Spotify. Tools are Apps. Talk is Chat. Big Mac is Big Mac. The Big Mac is as popular as it was when it debuted on the McDonald's menu in 1968. And that's something worth celebrating.

    The 50 posters celebrate typography with a diverse range of techniques such as paper craft, embroidery, CGI, physical prop design, screen printing and both hand drawn and vector illustration, one of the pieces was even created using a fax machine!

    TBWA\Chiat\Day NY and TBWA\Zurich led this project, and solicited designs from 10 other TBWA offices around the globe, including LA, Mexico, Brussels, Shanghai, Russia, Malaysia, Tokyo, Istanbul, Belgium, and Grid Worldwide.

    TBWA collaborated with famed graphic artist Alex Trochut, who created 10 of the posters himself. These artful posters are now live in Switzerland (OOH and flypostings), with plans to continue throughout the year on multiple channels and multiple formats, including digital. 
     

    17May
  • ATypI 2018 returns to Antwerp with Type Legacies

    The global typographic community is invited to ATypI’s sixty-second annual conference, in Antwerp, Belgium, September 11–15. There ATypI will celebrate more than sixty years of typographic education, heritage, technology, business, and camaraderie.

    After a quarter of a century, ATypI returns to Antwerp for its 2018 annual conference. Belgium’s most populous city proper has a rich cultural history spanning centuries. It has played an important role in art, politics, and religion, and, more specifically, in the development of western typography.

    Antwerp is the home of the Plantin-Moretus Museum, a unique institution which, in 2005, was awarded the status of a UNESCO World Heritage Site.

    Besides housing the two oldest surviving printing presses in the world, an exceptional collection of typographic material, and an extensive library, the preservation of its entire commercial archives give an unprecedented insight in the business of book printing and typefounding since the sixteenth century.

    The theme of ATypI’s 2018 conference is Type Legacies: honouring the heritage, designing type today.

    “By honouring our heritage, we reflect on the rich tradition of type to gain insights into the contemporary practice and inspire the future. A deep understanding of typographic history guides us when we design and educate, when we draw and code, when we develop fonts destined for today and tomorrow. What came before becomes the foundation for our present realities and the inspiration for future possibilities. Principles from classical calligraphy can be applied to feature-rich fonts. Renaissance type making can be echoed in the proportions and metrics of contemporary fonts. And the superlative accomplishments of Plantin’s polyglot Bible of the sixteenth century can inform multi-language, multi-script solutions for increasingly globalised communities” notes ATypI of the typefest of September.

    11May
  • New logo for Glamour Magazine brings elegance into the limelight

    Designed in-house the new logo for Glamour is elegant and feminine as it should, replacing the old, very common, sans serif logo of the fashion magazine.

    Baring a certain old Hollywood vibe ala Vanity Fair Glamour is a women’s magazine published by Condé Nast Publications.

    Glamour is one of the biggest fashion and beauty media brands in the world, currently reaching an all-time high of one out of eight American women, with 9.7 million print readers, more than 11 million unique monthly users online, and over 14 million followers across social media platforms.

    Glamour magazine is the latest magazine title which got radically redesigned lately in US.

    The magazine’s revival comes with Glamour’s newly appointed editor-in-chief Samantha Barry. The former CNN and BBC veteran is “embarking on a comprehensive redesign of the 79-year-old title, which has struggled to gain traction in an increasingly digital media world” notes Business of Fashion. “Barry joined the challenged Condé Nast title just three months ago, succeeding Cindi Leive. The former editor led the publication for 16 years, turning it into what was at one point Condé Nast’s most lucrative title. The magazine still has the largest circulation at the publisher — an average of 2.3 million in the second half of 2017, according to the Alliance for Audited Media”.

    10May
  • Xbox’s Champions League match report scores high with type

    This April Xbox revealed one of its most smart ads ever. Following the drama-filled match, which saw Juventus knocked out of the Champions League by Real Madrid, McCann London created a unique match report for Xbox to teach readers how to recreate the highlights on its iconic controller.

    The match report, published in the London Evening Standard’s sports section, translated the players’ moves into the corresponding Xbox combinations.

    Shots became Bs, passes As, and so on; meaning football fans can instantly recreate the moves from the game on their console at home, helping them to become better at the game.

    The print advertisement was created by McCann, United Kingdom for Xbox and it is obviously a win-win case study.

     

    02May
  • #WDD18: Kids are the future of design in this year’s celebrations of World Design Day

    World Design Day or WDD is an opportunity to recognize the value of design and its capacity for change in the world. The goal of WDD is to challenge designers to reflect deeply on the well-being of people within their local environments, and to find innovative solutions to local needs by using design as a vehicle to honor diversity, transcend borders, and improve quality of life. Marking the anniversary of ico-D’s establishment on 27 April 1963, participants worldwide are invited to gather, innovate, and live out a moment of design by organizing public events and initiatives on 27 April of each year.

    For 2018 WDD expanded on its 2017 Theme “Start Young”. WDD18 continues to focus on the younger generations with its theme “Kids can too!”.

    “There is a lot of hope for the next generations: that they will have the tools to navigate the complex world they will be left, that their optimism and innocence will drive them to make the world better. ‘Kids can too!’ notes ico-D which encourages designing for kids, designing with kids and introducing design to kids.

    Design is transformative and knowing that the kids of today will be the leaders of tomorrow, early awareness of design as a field of professional practice and of elemental design methodology, is key. The goal is to empower children to adopt innovative ways of thinking and enhance their creative confidence”.

    World Design Day is a concept developed by Kim Paulsen (Icograda Vice President 1993-1995) to commemorate the founding of ico-D on 27 April 1963. The day has been celebrated since 1995 as World Graphics Day, as World Communication Design Day since 2012 and currently as World Design Day.

     Check more here.

    27Apr