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The Proust Questionnaire: Featuring Diego Córdova and Martí Canillas


ith their distinctive approach Diego and Martí are two forces combined in contemporary Spanish design scene. The duo met while working for Folch Studio between 2010 and 2012 where they had the chance to explore their vision on a variety of fields. During those two years they worked with clients such as Metal magazine, Marset, ICEX, Carolina Herrena, Massimo Dutti, Cortana, Tiger magazine, Archizines, Fucking Young magazine, Absolut, Hangar, Odiseo magazine, and DHUB in projects ranged from identity and image, publications, strategy and communications, typography, web design, exhibition design and editorial planning. We asked Diego and Martí to answer the Proust Questionnaire in a new series of insightful interviews for Typeroom. This is what the men behind Córdova-Canillas studio really are about.

What is your idea of perfect happiness?
D: To not worry for anything.
M: To do what I like at my own pace.

What is your greatest fear?
D: Becoming stagnant.
M: Getting sick.

What is the trait you most deplore in yourself?
D: My impossibility to do red tapes(I DON’T UNDERSTAND WHAT YOU MEAN)
M: Dissatisfaction

What is the trait you most deplore in others?
D: When you have an idea and somebody says that is impossible without understanding that it is just a rough draft of a thought.
M: Ego and individualism.

Which living person do you most admire?
D: At the moment JW Anderson, but it always changes.
M: Mike Meiré.

What is your greatest extravagance?
D: To take cold water showers everyday
M: I don’t have any.

What is your current state of mind?
D: Anxious.
M: Floating.

What do you consider the most overrated virtue?
D: Youth.
M: Fame.

On what occasion do you lie?
D: Always.
M: Never.

What do you most dislike about your appearance?
D: My hair, it grows very fast.
M: My stature.

Which living person do you most despise?
D: Barack Obama.
M: Too many.

What is the quality you most like in a man?
D: Roughness.
M: Been respectful.

What is the quality you most like in a woman?
D: Determination.
M: Her face.

Which words or phrases do you most overuse?
D: “Really, really (yes, two times)” and “a kind of like”.
M: I do not overuse any word.

What or who is the greatest love of your life?
D: My son, Teo.
M: Espe.

When and where were you happiest?
D: Always and anywhere.
M: Now.

If you could change one thing about yourself, what would it be?
D: My bank account.
M: To get myself organized.

What do you consider your greatest achievement?
D: Keeping quiet.
M: Been self employed.

If you were to die and come back as a person or a thing, what would it be?
D: A hadron collider.
M: A professional football player.

Where would you most like to live?
D: Barcelona.
M: Bali.

What do you regard as the lowest depth of misery?
D: Not having enough time to spend with your friends.
M: Loneliness.

What is your most marked characteristic?
D: My mustache.
M: My ability to spend a lot of time around the same thing.

What do you most value in your friends?
D: Confidence.
M: Support.

Who is your hero of fiction?
D: Tin Tin.
M: Goku.

What are your favorite names?
D: Teo and Inez.
M: Spartacus.

What is it that you most dislike?
D: Neoliberal people.
M: Not having enough time for myself.

What is your greatest regret?
D: Wasting time studying graphic design
M: I really can’t answer to that...

What is your motto?
D: Everything is relevant.
M: More money, more time.