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Paris 2024: variable fonts and Art Deco for the Olympics

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aris has unveiled a gold-medal-shaped emblem for the 2024 Olympics and Paralympic Games that incorporates the Olympic flame and the lips of Marianne. The new design, under the direction of creative agency Royalties Ecobranding, brings together three iconic symbols connected to sport, the Games and France.

The logo pays tribute to Paris as the host city of the Games, as its pure, understated lines and its original variable typeface take their inspiration from Art Deco, the first complete artistic movement, which reached its height at the 1924 Games in Paris. Per IOC the typeface “expresses just how proud the country is to be welcoming the world to its capital city in 2024”.

According to the official press release “the emblem embraces the shape and colour of the most beautiful medal of all to express one of the core values of sport: striving for excellence. That same commitment also informs every step that Paris 2024 is taking in organising the Olympic and Paralympic Games Paris 2024, so that it can fulfil the pledges it has made to stage a different, grounded, sustainable and inclusive Games.”

“The Olympic and Paralympic flames always conjure up special memories. The flame invites us to dream, to engage and to come up with new ways of staging the Olympic and Paralympic Games. It reflects the unique energy of the Games, which bring people together and drive solutions forward. The Games will help improve the lives of the inhabitants of the Seine-Saint-Denis area by bequeathing useful infrastructure to them: eco-neighbourhoods, through the conversion of the athlete and media villages into housing, and the creation of local sports facilities, such as the Olympic Aquatics Centre.”

“Finally, Marianne. With its feminine traits, the Paris 2024 emblem pays tribute to a woman who is a French national symbol known around the world. She embodies the revolutionary spirit that infuses the Paris Olympic and Paralympic Games. She encapsulates the desire to bring the competitions out of the stadium and into the heart of the city. A familiar figure who is everywhere in the everyday lives of French people, she is also a reminder that these Games will be Games for everyone, Games that will belong to the people. Her face is also a homage to female athletes and a nod to history, as it was in 1900 at the Olympic Games in Paris that women were first allowed to compete.”

For the first time, the emblem will be the same for the Olympic and Paralympic Games, only differentiated by the Olympic rings or Paralympic agitos, which will appear underneath notes IOC.

“I congratulate Paris 2024 on the launch of their new emblem. It perfectly reflects their vision and desire to put people at the heart of the Olympic Games Paris 2024. The combination of the gold medal, the Olympic flame and Marianne brings together the values, history and French touch that will make these Olympic Games truly special. I believe that this innovative design will be quickly recognised around the world and be a wonderful calling card for the Olympic Games Paris 2024” said International Olympic Committee Coordination Commission Chair for the Olympic Games Paris 2024, Pierre-Olivier Beckers-Vieujant. 

The variable bespoke typeface takes its inspiration from Art Deco, the first complete artistic movement, which reached its height at the 1924 Games in Paris

Poster for The International Exposition of Modern Decorative and Industrial Arts held in Paris in 1925 via Wikipedia

The 2024 Summer Olympics (French: Jeux olympiques d’été de 2024), officially known as the Games of the XXXIII Olympiad (French: Jeux de la XXXIIIe Olympiade), and commonly known as Paris 2024, is a forthcoming international multi-sport event that is scheduled to take place from 26 July to 11 August 2024 in Paris, France.

Having previously played host in 1900 and 1924, Paris will become the second city to host the Olympics three times, after London (1908, 1948 and 2012). 2024 will mark the centenary of the Paris Games of 1924. These will be the sixth Olympic Games hosted by France (three summer and three winter).

For more Olympics check here.