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It was about time! The digital clock welcomes a new typeface

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new digital typeface push things further in the world of the digital clocks. As you have already noticed, the vast majority of digital watches, either those on your wrist, table or car, have a similar visual style on how the numbers are being featured. Little innovation has been going on since there is a standard system, though a clever and power-efficient one, that owes its design patents dating since 1908. ‘As seen on a host of Casios and smartwatches, the seven-segment display uses elongated hexagons arranged in a figure-eight pattern that can be lit in different configurations to read every number from 0 to 9”, Fast Co Design enlightens us. The first important role of these objects, which is functionality, has been completed succesfully but what happens with the good aesthetics? Although we have been used to these kind of digital typefaces on swatches, technology owes some more contemporary beauty apart from undouptful functionality.

Whether you like it or not, this digital typeface will change the numbers we have been used to 

Now it’s the time to welcome a great alternate, a digital typeface that push the boundaries on the sorts of the displaying numbers we have been used to. Created by Andrian and Jeremy Wright of Design Wright for Lexon, Script as it’s name, features numbers, one of each has twelve different segments insted of seven of the existing system. It has been carefully designed to mimic the fluid of a calligraphic style of writing instead of the cold and artificial style that most digital watches have. The result is a more humanistic approach than its ancestors, with an organic appearance, addressing to those who love pure simplicity but are fed up with the early-’80’s aesthetics of the typefaces. Script might be the reason you want to take more frequent glimpses on your clock, an innovation which ensures grounds for further exploration in the future. You can find more information about Script here.