How to rebrand a company through all this chaos? How to stand out with a visual language so original that will become your official signature for the year’s to come? How to win the branding game when almost every graphic designer tries to come forward with a unique vision? Well, leave it to some pros to show you the way. Typerooom wishes you a very inspirational 2017 in this presentation of everything that challenged the graphic design scene the year of the...

Calligraphy is an ancient art that teaches us how to write in an elegant and harmonious way. It requires skilled hands, attention to the minutest detail as well as lots of passion” explains Persol. “There is a strong link between the art of calligraphy and the excellence of Persol’s handmade in Italy. The first element is the uniqueness of each creation. Every pair of glasses – just like each word carefully crafted – is an exclusive and original work of...

Swiss National Library rightfully will regard Karl Gerstner as “one of the most important innovators in typography, commercial art and corporate design” for centuries to come after his passing at the age of 86. His death on New Year’s Day at Basel University Hospital was confirmed by his family. “He had been living in a retirement home” reports Swissinfo. One of the foremost Swiss artists and graphic designers, for...

The challenge was simple, yet extremely intriguing. “As it gives the first impression of a brand, how does a logotype remain its brand personality and carries the same ‘look and feel’ when it is recreated with different writing system under different cultural backgrounds?” Tien-Min Liao (廖恬敏), a New York based graphic designer with a focus on bilingual lettering and logotype design was more than ready to accept it with her ongoing project...

Ever since 1995, when École cantonale d’art de Lausanne (ECAL) was founded, the institution has long been recognised as a world reference in terms of graphic design - and its students are partly the reason. Be it the design of books, catalogues, magazines or posters – ECAL students are able to embrace all facets of the discipline. This success is largely based on a unique framework of workshops allowing students to learn directly from leading Swiss or...

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