When it was first published back in March 2004, Jan Middendorp's uber informative "Dutch Type" was received with such huge enthusiasm that it became in under 3 years time a Holy Grail for the type enthusiasts. The 3,500 copies of this rich in visuals and information massive typographic tome were sold out in 3 years time... 

This is a trend. A company redesigns its visual identity and people are bothered or not. From politics to branding, from social issues to which tea bag is perfect for that urban living, post work hour to yourself opinions are many and in the typographic field the battles are on for the brand new, unexpected redesign of Zara...